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Economic downturn is prime time to expand your business since your investment dollars will go far. MCFA's move was smart and pretty much expected. They didnt have an electric strategy for the future and needed a solution. Some of their dealers were already in talks with Jungheinrich or another strong electric company. All the other major manufacturers are going full line in some form or another (e.g. Toyota-Raymond, Crown LPG truck, Hyster-Yale consolidation etc.).

It is funny to see comments about dealers being betrayed by Jungheinrich, where Jungheinrich would not probably agreed to the merger if they believed their current dealer network could deliver. It is a simple relationship - you deliver and you get rewarded. MCFA is not a dumb company, they will probably lay over territories if the current Jungheinrich dealer is good enough. Dealers who deliver will be fine and others who were not loyal wont.
  • Posted 9 Sep 2009 04:05
  • By dhunter
  • joined 14 Aug'09 - 2 messages
  • New York, United States

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Unicarriers FD80-2
Yokohama, Japan
Used - Sale
Crown RR5225-30TT321
Braeside, Melbourne, Victoria, Australia
Hire
Upcoming industry events …
December 4–7, 2025 - Goyang, Korea, Republic Of
March 10-12, 2026 - Hong Kong, Hong Kong
June 30-July 2, 2026 - Birmingham, United Kingdom
Movers & Shakers
Sue Tomic Sue Tomic
Board chair, Australian Supply Chain & Logistics Association (ASCLA)
Strategic business development manager, Heli Materials Handling Oceania
Chief executive officer, Hire Industry Association of New Zealand (HIANZ)
Chief executive officer, Australian Supply Chain & Logistics Association (ASCLA)