The way this test was ordered, done and announced, make entire case so easy to solve in the court if legal actions were taken... there is nothing against Toyota or whoever else. This is just a precedent for future claims and statements. First of all for the sake of consumers, not companies.
Few aspects:
1. Fairness:
a. "...They included a Toyota 7FGCU25 and rented competitor forklifts: a Caterpillar C5000, a Komatsu FG25ST-14, a Nissan MCPL02A25LV and a Yale
GLC050VXNVSE083 Veracitor..."
i. Why Toyota was not rented...?
ii. Rented from who... other manufacturers, authorized dealer, third parties...?
iii. Any other details on engines, hours, rental sources...?
iv. Details on technical conditions...?
b. "...TMHU temporarily hired certified forklift operators with no other Toyota affiliation..."
i. Why did Toyota hire...? Why not other manufacturers...? Why not testing organization...?
2. Test and its claim:
a. "... A Toyota internal combustion forklift has been named the most fuel efficient and productive forklift by a United States Auto Club subsidiary..."
i. How many rental trucks were tested...? Only one...? Random?
ii. How one unit of each could represent entire 5000lbs range...? See statistics re: minimum sample size, sampling errors, bell curve, confidence interval and representativeness of sampling
iii. How one 5000 lbs truck be representative of entire forklifts possible range. Statement is directly from an article.
3. I am not even touching relationships between Toyota and united states auto club subsidiary.
Cheers everybody.
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