I also blame it all on management. As a highly respected forklift trainer (independent), whose rates are extremely competitive, lost a smallish contract at a business who decided to opt for a competitior who is $200.00 less TOTAL. I know this trainer and all he is interested in is the money. Get in fast. Get out faster.
I find that most management are simply interested in having their employees 'certified'. As long as there is a piece of paper on- file stating that they have done their due diligence, that is all they care about. They want the cheapest, the quickest and the simplest. And you ask what can you do to keep interest in safety on the same level as management's prime interest of 'revenue building' for the company?