when I see fleets* of 30 year old Toyotas running 24/7 still, then we can be sure they make the best units.
Yesterday, I visited a company who's products we all see and use all the time, who runs 2 shifts normally and 3 shifts about 1/2 a year, who has as the major part of a 200 unit (most are small tugs and pack-mule types, but 65 to 70 units, 90% of the forklifts) are C500-50 and NST Clarks. These units (late 70s, early 80s) have all been cared for since new by the same group of guys and they see no reason yet to trade into new units, unless the units are free. When you can point me to a fleet of toyotas that age, doing that much work still, then we talk about "best units"....
most sales, and most potential sales, does not necessarily exactly equal "best". your mileage may vary.
But I do expect to see 30 year old fleets of Toyotas and/or Raymonds, in another 20 years...

(Ratos? toy-ray? or does the proud (and Anglo) Raymond name go away in 10 more years?)