Discussion:
Briggs Equipment

Briggs UK have released a Press Statement today confirming they are dropping Cat and becoming the Yale UK distributor.
  • Posted 1 Jul 2010 19:33
  • Discussion started by danny_k
  • Buckinghamshire, United Kingdom
Showing items 1 - 15 of 35 results.
The Fall out of all this is growing , see forum CAT - NISSAN- IMPACT under news and whispers
  • Posted 21 Aug 2010 06:14
  • Reply by DeepJoy
  • West Yorkshire, United Kingdom
Should be no problem then as you have done a great job shrinking your own business by 30% over the past few years !!
  • Posted 14 Aug 2010 12:49
  • Reply by millreef
  • Staffordshire, United Kingdom
How will Barloworld handle their old ardversory now operating from the same stable and probably at lower prices from NACCO?
  • Posted 13 Aug 2010 07:26
  • Reply by millreef
  • Staffordshire, United Kingdom
Too early to say if any of the bumbling idiots have gone.Tintagel way was only vacated yesterday & Orbital is AWASH with the proceeds
  • Posted 3 Aug 2010 17:48
  • Reply by Gigallojimbo
  • West Midlands, United Kingdom
Have any of the bumbling idiots gone ?
  • Posted 3 Aug 2010 04:34
  • Reply by millreef
  • Staffordshire, United Kingdom
The thing with 'bumbling idiots' is they all talk a good game and sound impressive to the uninitiated !!!
  • Posted 21 Jul 2010 07:16
  • Reply by millreef
  • Staffordshire, United Kingdom
MCFE have downsized by a lot since last year, their factory staff are down by 60%, all that are left are non-dutch workers. And support to Briggs has been drastically dropping, lead times slipping and delivery dates missed on a regular basis.

Incidentally, with the influx of Yale staff due, Briggs have today offered voluntary redundancies out to the staff at Orbital 7. Could be a repeat of Lex Harvey / Finning when a lot of the Finning managers were replaced by Lex Harvey guys.
Could be a good thing if the right managers go, but the way things seem to go with Briggs they will get rid of the good managers and leave the bumbling idiots in powerful positions.
  • Posted 20 Jul 2010 09:06
  • Reply by briggs_dude
  • Staffs, United Kingdom
Hopefully the Briggs deal with Yale will work, Barloworld have lost a good amount of credibility over the past years with the many internal changes, a not well recieve brand change from Barlow Handling and a missed opportunity to maximise the demise of Lex Harvey prior to the Finning takeover. Does any body remember the banter between Lex Harvey and Barlow's as to who had the largest long term rental fleet all those years ago.

Yale had a good dealer in the Eddison days and Briggs appear to want to build the brand back to past glories.

It will be an interesting time over the next year or so, I predict further consolidation in the major brands and maybe a few well know names leaving the market.
  • Posted 13 Jul 2010 06:50
  • Reply by tm_a
  • Cheshire, United Kingdom
Anyone heard any more on whats going down???
  • Posted 8 Jul 2010 20:32
  • Reply by Whatsnewfolks
  • Northants, United Kingdom
the manufacture who gets it right will win in the long run get a good local partner who can help you look after the customer buy part of his company.Let him look after the service and brake down end the manufacture looks after the rental and supply end both make profit's where it counts. Linde do this in a way with there joint ventures on dealerships. Toyota go direct the end of the day the customer who want's good service and a good truck will be willing to pay. How much will it cost him if he is with out his truck for a long period of time the cost's can run into 0'000. Briggs basically want this with Yale , Yale are the same as Hyster Barlow want this with Hyster who will win in this power struggle my guess will be Briggs and Yale
  • Posted 8 Jul 2010 04:55
  • Reply by DAVE160
  • yorkshire, United Kingdom
(Q) So who is YALE UK owned by
(A) Yale Europe
(Q) Who owns Yale Europe
(A) Nacco
But you all now that.

The manufacture has no real interest to deal direct with the end users; strong local dealers will be fine not all customers have a desire to work with the big corporate boys. Who cannot offer the speed and flexibility in terms of business that a local dealer can offer. Getting the right mix is the key, time will tell.
  • Posted 8 Jul 2010 00:09
  • Reply by DeepJoy
  • West Yorkshire, United Kingdom
It again all comes down to service If Briggs think they can take on the like's of Toyota ,Linde and Junghienrich who deal direct with the customer and are not just a dealer then they are going to get there fingers burnt. Basically the manufactures can offer trucks to the customer at or below the price that Briggs will pay NACCO.The way thing's will go is manufactures will start to deal direct and take part ownership of the dealer network Mits will do this and build there dealer network stronger. If you are to survive in this market then being part of a manufacture will help
  • Posted 7 Jul 2010 23:27
  • Reply by DAVE160
  • yorkshire, United Kingdom
"Most trucks have similar components nowadays and it isn't the CAT truck that is expensive to run but the inability of the service department to control the engineers and costs."

sounds familiar! you could be talking about any large uk supplier beginning with "B"
  • Posted 7 Jul 2010 12:10
  • Reply by forkinhell
  • innastate, United Kingdom
'Briggs have outgrown MCFE'

MCFE can produce in excess of 14,000 trucks in Europe, if Briggs sold just half of these they would have around 25% of the UK market. Dream on!!

Briggs have lost around 25% of their customers over recent years and when their current cotracts come to an end their customers will be faced with a change of product no matter who they choose to go with. This will result in a further loss.
Changing brand alone will not turn Briggs into a profitable organisation.

Most trucks have similar components nowadays and it isn't the CAT truck that is expensive to run but the inability of the service department to control the engineers and costs.

There needs to be a fundamental change to the UK rental market for any of the big boys to make a profit.
  • Posted 7 Jul 2010 08:33
  • Reply by millreef
  • Staffordshire, United Kingdom
what Briggs might find is that the parts might get more expensive for the Cat trucks.I'm sure Briggs will look to swap to Yale as soon as possible on hire fleets. If the stick with Cat they are more likely to lose the contract at the end of contract to Mits. Mits Dealers will offer these customers same trucks and service at lower price's Briggs will lose a number of big customers if they don't change the trucks over early.
  • Posted 7 Jul 2010 04:50
  • Reply by DAVE160
  • yorkshire, United Kingdom

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