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Over 73,500+ business subscribers use Forkliftaction.com to learn about the latest developments and solutions in materials handling so that they can make educated decisions for their fleet and operations.

They frequently return to the platform to find news, latest products and technologies, industry contacts, business and troubleshooting advice, job opportunities, machinery sales and more.

Build recognition and awareness for your brand amongst this highly focused and niche materials handling audience:

  • Around 85% of Forkliftaction subscribers are decision makers
  • Forkliftaction.com records an average of 1,000,000+ monthly web visits
  • Industry respected weekly news mailing with 34% open-rate

Our flexible campaigns offer an effective mix of high-impact advertising formats boosted by exclusive technical features designed to increase your exposures and maximise your advertising conversions.

Enjoy more reach for less spend with our clever competitive pricing that delivers savings on repeat inserts alongside generous volume discounts.

For more information and audience statistics: DOWNLOAD OUR LATEST MEDIA KIT

Here's what our advertisers say:

At Linde Material Handling, we appreciate Forkliftaction for its competent and informative reporting and its global perspective. Forkliftaction is one of the few industry media with a transnational readership.

Heike Oder, Head of Trade Press
Linde Material Handling

After advertising with Forkliftaction.com, we got many enquiries regarding interest to be our distributor. Mostly from Europe and USA but including a few in ASEAN. We feel that the advertisement was useful and good for market expansion.

Lawrence Xu, Assistant Sales Manager
Resonac Asia Pacific Pte Ltd.

These releases in Forkliftaction are a nice experience for SNDC... We got seven inquiries coming from Canada, USA, Mexico, Israel and Australia (five from retailers, two from machines manufacturers) and we are still in contact with them. I can state that's a success story!

David Massat, Sales Director OEM and Export
SNDC

The cooperation with Forkliftaction has been exceptional. It's always a pleasure to work with specialists who know the inside out of the industry

Ane Miren Elorza, Communications Specialist
Konecranes, Business Unit Lift Trucks

I know I can count on them. They give valuable suggestions on the campaign planning, and to publish content is as easy as abc, as they take care of the material layout and check links. This is a great support.

Annalisa Castellini, Marketing Manager
Bolzoni S.p.A.

Undoubtedly, peer experience plays a crucially important role in our industry and it is extremely valuable for us to be part of the platform, where industry professionals, as well as end users can discuss and learn more about the materials handling world.

Alexandra Artemova, Marketing Specialist
Rocla AGV Solutions

View more on our Testimonials page

Movers & Shakers
Steven Ballerini Steven Ballerini
Chief executive officer, Australian Supply Chain & Logistics Association (ASCLA)
Engineering policy lead, Logistics UK
Regional manager - Eastern Canada, Associated Equipment Distributors
Vice president - IT & EP OEM parts, Big Joe Forklifts
Hoist Liftruck P360-48
Morgantown, Pennsylvania, United States
Used - Sale & Hire
Taylor TT300
Morgantown, Pennsylvania, United States
Used - Sale & Hire
Global Industry News
edition #1257 - 20 November 2025
In this week’s Forkliftaction News , Toyota Industries Corporation confirms it has settled a class-action lawsuit in the US which centred around its 2023 emissions cheating scandal. Find out how much the class-action cost it... Continue reading
Fact of the week
In 1898, author Morgan Robertson wrote a novel called 'Futility', which described an "unsinkable" ship named the Titan that sank after hitting an iceberg. Fourteen years later, the Titanic sank in a strikingly similar fashion.