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ADVERTISE WITH US Editorial Calendar

Advertising opportunities with offers members a wide range of advertising opportunities.

Whether your marketing efforts are aimed at corporate branding or immediate sales results, can offer a suitable strategy from a host of options, including used equipment classifieds, banner advertising and text ads on the website or in the newsletter, your media releases, company or product profiles, corporate events, job vacancies, news syndication and link exchanges.

Get involved and build your online presence. The community is the ideal venue to market products and services in the materials handling industry. Ask us for references. is the world’s most extensive online news service and business centre for materials handling.

We offer news, business resources and interactive meeting places for forklift owners, operators, fleet managers, dealers and manufacturers.

Established in 2000 this internet portal has a large dedicated audience of focused business people.


Why advertise with
The many benefits include:

    The community unites industry professionals who choose to stay abreast of news in materials handling and to gain access to a wide range of resources for their business.

  • A NICHE BUSINESS AUDIENCE: reaches business people who work with forklifts:
    • Owners and operators of forklifts
    • Managers of forklift fleets
    • Dealers & distributors of new and used (forklift and other) equipment
    • Manufacturers of forklifts, spare parts and accessories
    • Suppliers of related services (trainers, financial, safety) and representatives of professional or government organisations
    • Forkliftaction’s audience is opt-in: focused and active

    Our competitive rates allow you to experience the effectiveness of as a marketing tool at a minimal cost. Ask us for more information.

    We measure the effectiveness of your promotions. Advertisers have access to online reporting on impressions, click-throughs and creative analysis of their advertising with Our dedicated team helps our advertisers convert their marketing budget into a valuable investment.

  • EXPERIENCE: Many advertisers have found to be the ideal venue to market products and services in the materials handling industry. Forkliftaction will get you results. Feel free to ask us for references.

What marketing options does offer? offers the following advertising products:

  1. SHOPFRONTS Business Directory is visited by business people looking for industry leads to develop their business and to find new suppliers.

    Make sure your company is listed. With a Standard ShopFront your company is found in all relevant searches, at the top of the results with a link to your ShopFront.
    Your ShopFront drives Forkliftaction users to your business. It is your ‘business card’ featuring links to your website and social network pages as well as all address details and contact numbers.

    Include videos and improve your ShopFront’s reach with a Premium ShopFront.

    Find a list of our current SHOPFRONT BUSINESSES.
    Contact us for more information.

    • List your used forklifts, reach stackers, container handlers, telehandlers and harbour cranes in the Marketplace. Feature specifications, selling price and up to four photos.

    • Dealers of used forklifts gain exclusive wholesale access to the Marketplace. Wholesale access gives participating dealers wholesale trading capacity behind closed doors. Easy update solutions help dealers to manage their used forklift inventory in the Marketplace. They receive direct leads through their machine listings, the dealer directory and ‘Machine Wanted’ requests.

    Find more information about dealer benefits.
    Contact us for more information.

    Our (horizontal and vertical) banners provide high exposure for your company or product on the homepage and all 'inside' web pages. The banners ‘click-through’ to the web page of your choice. Our banner system records impressions and click-through results.

    Contact us for more information.

    Forkliftaction's news service is well respected for its independence and its quality articles.

    Forkliftaction news is published weekly (Thursday) and available through links on the homepage, a newsletter service by email, Twitter and a number of industry pages, intranets and extranets.

    The newsletter email service is opt-in only and attracts a very focused and loyal audience.
    The average subscriber of the emailed copy of Forkliftaction News will open one in three weekly emails (open-rate 28%). One in two newsletter readers will click on a link in the email (Click-Through Rate 53%).

    The news editions offer a range of advertising options such as

    • 'Top buttons' ads for our news sponsors
    • Short 'top topical' style text advertisements
    • Announcement articles
    • Banner advertising (horizontal and vertical formats)
    Publish your media releases, case studies, product features and white pages in Forkliftaction News and be sure they will become the topic of many conversations in the industry.

    Have a look at the Editorial Calendar.
    Contact us for more information.

    Manufacturers of forklifts or crane equipment are encouraged to include their current models in's Spec-Checker.
    Link your models in the Spec-Checker to your Premium ShopFront.

    If you are a manufacturer, contact us for more information.

This is not where it stops! is constantly extending its online content and functionality. New developments will bring exciting new marketing opportunities for advertisers.
Contact us for more information or to share your ideas.

All members can contribute to news.
Submit your news and our news team will consider it for publication.

Additionally members post information on corporate events, job vacancies and personal resumes on
To contribute to our Events calendar or Job vacancies, simply use the contact forms in these content sections.

Forkliftaction Media Pty Ltd
PO Box 1439
Milton QLD 4064
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