UniCarriers in the UK has rebranded to Mitsubishi Forklift Trucks, following similar moves across Europe as part of the strategy of the company’s owner, Mitsubishi Logisnext Europe (MLE).
Since the acquisition of UniCarriers Corporation Ltd. in 2017, Mitsubishi Logisnext Group has applied the strategy of ensuring that all wholly owned subsidiaries are taking Mitsubishi Forklift Trucks-branded products to market in Europe.
This project started in April 2021 and has reached completion with the UK subsidiary (Logisnext UK Ltd) rebranding earlier this month.
The Mitsubishi Forklift Trucks brand has been available in the UK since the 1970s, supplied by an established dealer network.
In January 2023, this supply chain is now enhanced by the introduction of the direct-to-customer organisation with the re-branding of the UniCarriers business. Since the independent dealer network and the direct sales operation have been serving complementary customer segments, customer communication will largely remain unchanged, other than a change in brand. “Together, these two routes to market aim to increase the Mitsubishi Forklift Trucks marketshare by providing tailored customer handling and service solutions,” according to a company statement.
Mitsubishi Forklift Trucks supplies materials handling products for logistics and warehousing, designed and manufactured at the group's production facilities in Sweden, Spain, Finland, PRC and Japan.