UniCarriers brand scrapped in UK

News Story
- 26 Jan 2023 ( #1112 ) - Oxon, United Kingdom
1 min read
Mitsubishi replaces the UniCarriers brand
Mitsubishi replaces the UniCarriers brand

UniCarriers in the UK has rebranded to Mitsubishi Forklift Trucks, following similar moves across Europe as part of the strategy of the company’s owner, Mitsubishi Logisnext Europe (MLE).  

Since the acquisition of UniCarriers Corporation Ltd. in 2017, Mitsubishi Logisnext Group has applied the strategy of ensuring that all wholly owned subsidiaries are taking Mitsubishi Forklift Trucks-branded products to market in Europe. 

This project started in April 2021 and has reached completion with the UK subsidiary (Logisnext UK Ltd) rebranding earlier this month.

The Mitsubishi Forklift Trucks brand has been available in the UK since the 1970s, supplied by an established dealer network. 

In January 2023, this supply chain is now enhanced by the introduction of the direct-to-customer organisation with the re-branding of the UniCarriers business. Since the independent dealer network and the direct sales operation have been serving complementary customer segments, customer communication will largely remain unchanged, other than a change in brand. “Together, these two routes to market aim to increase the Mitsubishi Forklift Trucks marketshare by providing tailored customer handling and service solutions,” according to a company statement.

Mitsubishi Forklift Trucks supplies materials handling products for logistics and warehousing, designed and manufactured at the group's production facilities in Sweden, Spain, Finland, PRC and Japan. 

Fleet Team acquires Forklift Training Systems
Fleet Team acquires Forklift Training Systems 11 Apr 2024 - Independence, OH, United States - <1 min read
Blue Yonder to buy One Network
Blue Yonder to buy One Network 11 Apr 2024 - Dallas, TX, United States - 1 min read
Konecranes takes over Kocks
Konecranes takes over Kocks 11 Apr 2024 - Hyvinkää, Finland - 1 min read
Previously about:
Kirin to deploy automated forklifts News Story - 14 Dec 2023 - Ebina, Japan - 1 min read
St Louis tech takes out Logisnext challenge News Story - 30 Nov 2023 - Houston, TX, United States - 1 min read
Mitsubishi launches new UniCarriers models News Story - 21 Sep 2023 - Marengo, ILL, United States - 1 min read
Mitsubishi launches new UniCarriers models News Story - 21 Sep 2023 - Marengo, ILL, United States - 1 min read
UniCarriers adds heavy-duty electric truck News Story - 8 Jul 2021 - Almere, Netherlands - 1 min read
UniCarriers disappears from France News Story - 10 Jun 2021 - Lyon, France - 2 min read
Do you have materials handling news? Submit your news here

Showcased in the Virtual Expo

CeMAT Australia is returning to the Melbourne Convention and Exhibition Centre on July 23 - 25, 2024.

Register for free and experience the leading global trade show for intralogistics, materials handling, and supply chain management, and familiarise yourself with the latest technology in your sector!

Register Now! 

Words of support …

Undoubtedly, peer experience plays a crucially important role in our industry and it is extremely valuable for us to be part of the platform, where industry professionals, as well as end users can discuss and learn more about the materials handling world.

Alexandra Artemova, Marketing Specialist - Rocla AGV Solutions

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

CeMAT Australia is returning to the Melbourne Convention and Exhibition Centre on July 23 - 25, 2024.

Register for free and experience the leading global trade show for intralogistics, materials handling, and supply chain management, and familiarise yourself with the latest technology in your sector!

Register Now! 

Inside The News
With companies large and small seeking to reduce their carbon footprints, most of the attention has so far focussed on direct carbon emissions... Continue reading

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

PREMIUM business

Ningbo Ruyi Joint Stock Co., Ltd.
Manufacturer of forklifts, power stackers & pallet trucks.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

CeMAT Australia is returning to the Melbourne Convention and Exhibition Centre on July 23 - 25, 2024.

Register for free and experience the leading global trade show for intralogistics, materials handling, and supply chain management, and familiarise yourself with the latest technology in your sector!

Register Now!