Terberg Middle-East serves the Middle Eastern and African markets.

Terberg Benschop has established its fourth overseas branch, Terberg Middle-East, in Dubai.

According to Terberg, the Dubai office that serves its Middle Eastern and African customers is "a logical result of Terberg's success on the global market" with its terminal and RoRo tractors.

In 2008, Terberg built 1,250 vehicles, two-thirds of which were produced for the European market.

Terberg Middle East manager Ron van Arkel says there is also growth potential for the special vehicles manufacturer outside of Europe. In 2007, Terberg established a joint venture in Malaysia named Terberg Tractors Malaysia that supplies the South East Asian and Australian markets.

"The Middle East and Africa are also important selling areas. These areas can be supplied fast and efficiently from Dubai," says van Arkel.

Terberg Middle East has an office and warehouse in Dubai. Its first delivery is 80 yard tractors to the Port of Dubai. So far, 40 vehicles have been delivered to DP World. The terminal tractors will be used in Jebel Ali.

"We work in the free zone, within a stone's throw from the new port, an ideal location for the customers in the Emirates and in the surrounding countries," says van Arkel.

From Dubai, Terberg has access to customers in neighbouring countries like Oman, Qatar and Egypt, and African countries like Kenya, Mozambique and South Africa.

George Terberg, director of Terberg Benschop, says the opening of Terberg Middle East shows that the manufacturer is serious about boosting its position in the world market.

"Terberg [vehicles] are already working in more than 80 countries. With our new Dubai site, we confirm our reputation that we are always as close as possible to the customer, anywhere in the world," Terberg says.