As part of an overall effort to integrate the corporate identities of SMH® and the TVH Group to reflect a true global presence, SMH® has unveiled its new company logo.
The new SMH® logo is based upon the current TVH logo, with the most visible change being the incorporation of an iconic forklift with the SMH acronym. "We are very pleased with the new logo," said SMH® President Pat McLaughlin. "It provides an immediate visual reference to our company's core business."
SMH® and TVH began to promote and expand their joint strategic world presence soon after the announcement of TVH's acquisition of SMH® in April 2003. The new logo will provide SMH with instant recognition among those familiar with TVH; likewise, TVH will promote the widely recognized TotalSource® Parts and Accessories product line to its clientele worldwide.