Supply chain management services provider Middlebank Consulting Group (MCG) has announced a strategic partnership with California-headquartered inventory management software developer, Netstock, to “address supply challenges across Australia and New Zealand”.

New Zealand-founded MCG, which also has offices in Australia, Singapore, India and the US, says the collaboration between the two companies aims to equip businesses with the tools needed to stay resilient as they face supply chain challenges.

“In the current market landscape, businesses worldwide are grappling with the increasing complexity of managing inventory, responding to rapid demand changes, challenges with suppliers and staying competitive,” MCG states. 

“Supply chain disruptions, outdated planning systems, and inefficiencies have created significant operational headaches.”

MCG adds that the collaboration will also see the use of Netstock’s inventory optimisation platform with built-in artificial intelligence functionality.