Niuli forklift: New Power, New Opportunity

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- 3 Jul 2014 ( #674 )
3 min read
Niuli's excellent geographical location greatly enhances export convenience.
Niuli's excellent geographical location greatly enhances export convenience.

With the rapid rise of Niuli forklifts from China, the brand is highly regarded as the last great chance for the Chinese forklift industry. Forkliftaction.com introduces some basic information to those who want to know more about Niuli and find new opportunities in early 2014.
  • Niuli is a professional forklift manufacturer and exporter in China. It's the largest forklift manufacturer & exporter based in South China.

  • Niuli Machinery Co., Ltd. was founded in 1999 in Heshan, Guangdong Province, China.

  • From its establishment, Niuli has concentrated on logistics equipment. Currently, it manufactures over 300 different product lines.

  • Niuli has over 300 sets of manufacturing and processing equipment like digital controlled processing centres, digital controlled bending machines,
    large oil presses, fully automatic painting lines, a large forklift assembly line, a digital controlled plasma cutting machine, automatic welding robots, etc..

  • Niuli has over 50 sets of test instruments, including a hydraulic platform, tilting test platform and fatigue lifecycle tester.

  • In 2010, Niuli started to manufacture travelling cranes.

  • In 2011, Niuli started to manufacture forklifts.

  • We currently have three factories in operation. The three factories occupy an area of over 250,000 square metres. Also, we have close to 130,000 square metres of land reserved for future development.

  • Niuli has over 1,000 employees with around 200 technicians in its factories and 200 sales staff all over China.

  • Niuli's revenue in 2012 was USD54,000,000. During a financially difficult period, Niuli revenue is growing year by year.

  • Niuli is an ISO & CE certified enterprise.

  • Niuli is a 100% market-driven, private company adhering to its founding principle of diligence, integrity and value for money. While we remain flexible, we never abandon our principles.

  • Niuli is the third largest hand pallet truck manufacturer in China, with over 150,000 units manufactured and nearly 50% exported in 2012

  • Niuli is the No. 1 hand stacker manufacturer in China in 2012.

  • Niuli is the No.1 tail lift manufacturer in China.

  • Niuli is the only large-scale forklift manufacturer in Guangdong Province.

  • Niuli is an overall one-stop solution manufacturer in the logistics equipment field.

  • Niuli aims to become a top player in economy forklift manufacturing field domestically & internationally, with sustainable development.
  • Annual capacity is 20,000 units.

  • Adequate land reserve for future business expansion.

  • Financial status is strong and stable.

  • We pay special attention to overseas markets.

  • We plan to be one of the five biggest forklift manufacturers within five years.

  • Within 8-10 years, Niuli will be among the top 10 manufacturers worldwide.

  • The ultimate aim is to become a world leader in the economy forklift field.

  • Talent Advantage: Niuli employs senior experts from top Chinese forklift manufacturers to accelerate forklift business development. This effectively avoids frustration and failure.

  • Niuli Influence: Over the year, Niuli has developed a network for logistics equipment distribution businesses. Niuli's influence has expanded, paving he way for rapid expansion of Niuli forklifts around the world.

Self-sufficiency
  • Niuli has expanded rapidly - both in its manufacturing capability and in market share. We call it NIULI MODE. The key to this strategy is to increase self-made parts
    to maximize our cost advantage.

Competitive Price
  • During a period of "surplus manufacturing", if you want to be better than your rivals, you must do something different.

  • Niuli passes its savings on to our distributors to help them increase market
    share rapidly while maintaining or even increasing margins over competitors' products.

  • Niuli is bringing its successful formula to the forklift business. Niuli believes it will create a miracle in the near future.

  • This is all embodied in Niuli's slogan:
    We are not merely an assembler. We are a manufacturer...

Please join our global forklift distribution network! We hope to bring success and fortune to our partners.

For further information, please contact:
Mr. Hans Hao
Email: Send an email
Web: www.niuli-forklift.com
Tel:
+86-532-68079846
Fax: +86-532-68079847

For more company and product information, visit the Niuli ShopFront
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Words of support …

Undoubtedly, peer experience plays a crucially important role in our industry and it is extremely valuable for us to be part of the platform, where industry professionals, as well as end users can discuss and learn more about the materials handling world.

Alexandra Artemova, Marketing Specialist
Editorial calendar - planned features
CONSTRUCTION FORKLIFTS
HANDLING GOODS IN THE COLD
LOADING/UNLOADING FREIGHT
BROWNFIELD AUTOMATION
FORKLIFT ATTACHMENTS
BATTERY AFFORDABILITY AND LIFETIME
FORKLIFT SAFETY

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Inside The News
Automation is a key theme in the stories we have in this week’s Forkliftaction News ... Continue reading
Editorial calendar - planned features
CONSTRUCTION FORKLIFTS
HANDLING GOODS IN THE COLD
LOADING/UNLOADING FREIGHT
BROWNFIELD AUTOMATION
FORKLIFT ATTACHMENTS
BATTERY AFFORDABILITY AND LIFETIME
FORKLIFT SAFETY

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Upcoming industry events …
November 27, 2025 - Jakarta, Indonesia
December 9-11, 2025 - Aktau, Kazakhstan
June 22-25, 2026 - Chicago, Illinois, United States
Inside The News
Automation is a key theme in the stories we have in this week’s Forkliftaction News ... Continue reading
Words of support …

Undoubtedly, peer experience plays a crucially important role in our industry and it is extremely valuable for us to be part of the platform, where industry professionals, as well as end users can discuss and learn more about the materials handling world.

Alexandra Artemova, Marketing Specialist

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Editorial calendar - planned features
CONSTRUCTION FORKLIFTS
HANDLING GOODS IN THE COLD
LOADING/UNLOADING FREIGHT
BROWNFIELD AUTOMATION
FORKLIFT ATTACHMENTS
BATTERY AFFORDABILITY AND LIFETIME
FORKLIFT SAFETY
Inside The News
Automation is a key theme in the stories we have in this week’s Forkliftaction News ... Continue reading
Words of support …

Undoubtedly, peer experience plays a crucially important role in our industry and it is extremely valuable for us to be part of the platform, where industry professionals, as well as end users can discuss and learn more about the materials handling world.

Alexandra Artemova, Marketing Specialist