EquipmentFX- Ever heard of a marketing company with a “pay-for-performance” program?

Advertisement
- 19 Nov 2009 ( #437 )
2 min read
If you've followed the recent information on EquipmentFX, you've seen an interesting, somewhat disruptive approach to equipment dealer marketing. It is a challenge to conventional thinking with equipment dealer marketing. At the core of what they do is to apply rock solid marketing principles, based on years of experience, practical application and results, and bring a focus to processes that are, more often than not, left to chance. Equipment dealers are so focused on surviving, the "thriving" part is often left to chance, or delegated to others that are mostly well-intentioned, but lack the formal training in some key disciplines that can affect positive, long term change for any equipment dealership.

There is a lot at stake for dealerships; their long-term health is in the balance and a straight-forward approach to helping them market and sell their equipment is not that difficult with the proper understanding of what can be done without too much time, money or learning invested in the processes.

The EquipmentFX approach is rooted in an understanding of just how to set up the right measurement tools that gauge a true, accurate Return-on-Investment for key marketing activities. They are confident that equipment dealers that take a demo of their approach, contract with them and do their part in terms of process management on their end will see efficiencies and detail they didn't think was possible. They'll put a plan together that establishes solid baseline metrics that anyone can understand, tie performance to and see an increase in key indicators that you BOTH agree on based on normal market fluctuations. Then, with the key metrics established, you only pay for performance (as in, leads that come back with friends attached).

After all, why pay for non-performance? Sounds like a fair proposal to us!

Contact Details:

EquipmentFX
www.equipmentfx.com
Email: steve@equipmentfx.com


Click here to view the EquipmentFX Shopfront
To learn more about impactful advertisements: download our media kit
The article on this page is supplied by and shown on behalf of an advertiser and does not in any way represent the views of Forkliftaction. The originators take full responsibility for their content. We advise you to contact the advertiser directly for any matters concerning this article.
Words of support …

The cooperation with Forkliftaction has been exceptional. It's always a pleasure to work with specialists who know the inside out of the industry

Ane Miren Elorza, Communications Specialist
Upcoming in the editorial calendar
WIRELESS CHARGING
Aug 2025
MANAGING MIXED FLEETS
Oct 2025

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Inside The News
While innovation and new technology are evolving at what seems to be an ever-increasing pace, the need to capture the data (telemetry) from this tech, and the ability to utilise it (telematics) for efficiency and cost savings, is one area attracting more and more attention ... Continue reading
Inside The News
While innovation and new technology are evolving at what seems to be an ever-increasing pace, the need to capture the data (telemetry) from this tech, and the ability to utilise it (telematics) for efficiency and cost savings, is one area attracting more and more attention ... Continue reading
Words of support …

At Linde Material Handling, we appreciate Forkliftaction for its competent and informative reporting and its global perspective. Forkliftaction is one of the few industry media with a transnational readership.

Heike Oder, Head of Trade Press
Upcoming in the editorial calendar
WIRELESS CHARGING
Aug 2025
MANAGING MIXED FLEETS
Oct 2025

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Inside The News
While innovation and new technology are evolving at what seems to be an ever-increasing pace, the need to capture the data (telemetry) from this tech, and the ability to utilise it (telematics) for efficiency and cost savings, is one area attracting more and more attention ... Continue reading
Words of support …

These releases in Forkliftaction are a nice experience for SNDC... We got seven inquiries coming from Canada, USA, Mexico, Israel and Australia (five from retailers, two from machines manufacturers) and we are still in contact with them. I can state that's a success story!

David Massat, Sales Director OEM and Export

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Upcoming in the editorial calendar
WIRELESS CHARGING
Aug 2025
MANAGING MIXED FLEETS
Oct 2025