If you've followed the recent information on EquipmentFX
, you've seen an interesting, somewhat disruptive approach to equipment dealer marketing. It is a challenge to conventional thinking with equipment dealer marketing. At the core of what they do is to apply rock solid marketing principles, based on years of experience, practical application and results, and bring a focus to processes that are, more often than not, left to chance. Equipment dealers are so focused on surviving, the "thriving" part is often left to chance, or delegated to others that are mostly well-intentioned, but lack the formal training in some key disciplines that can affect positive, long term change for any equipment dealership.
There is a lot at stake for dealerships; their long-term health is in the balance and a straight-forward approach to helping them market and sell their equipment is not that difficult with the proper understanding of what can be done without too much time, money or learning invested in the processes.
approach is rooted in an understanding of just how to set up the right measurement tools that gauge a true, accurate Return-on-Investment for key marketing activities. They are confident that equipment dealers that take a demo of their approach, contract with them and do their part in terms of process management on their end will see efficiencies and detail they didn't think was possible. They'll put a plan together that establishes solid baseline metrics that anyone can understand, tie performance to and see an increase in key indicators that you BOTH agree on based on normal market fluctuations. Then, with the key metrics established, you only pay for performance (as in, leads that come back with friends attached).
After all, why pay for non-performance? Sounds like a fair proposal to us!
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