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JLG puts its logo on Gradall telehandlers

Tuesday, 4 Nov 2008 ( #385 ) - McConnellsburg, PA, United States
News Story
The Gradall brand has been replaced by JLG
The JLG logo is supplanting that of a legendary brand on Gradall telehandlers.

While the historic blue Gradall paint scheme will remain, by the end of 2008, an expanded JLG-branded telehandler family will absorb the Gradall identity.

"The Gradall name has been an icon in the telehandler industry for decades," says Kirsten Skyba, JLG Industries Inc vice president of global marketing.  "We’re maintaining all the finest qualities of the Gradall name and product, including the famous blue colour but will begin branding these models under the JLG name."

The same number of models will be available, and JLG will provide aftermarket service, parts, training and technical support services for existing Gradall-branded telehandlers.

JLG intends to introduce new rear-pivot steer telehandlers.

McConnellsburg-based JLG Industries acquired Gradall Industries Inc of New Philadelphia, Ohio in June 1999 for USD203.2 million.

In February 2006, JLG sold the Gradall line of excavators with telescoping rotating booms and the New Philadelphia manufacturing facility with relevant equipment, tooling and intellectual property to Alamo Group Inc for USD33 million.

Following that sale, JLG began an initiative, now nearing completion, to rebrand the Gradall line of rough-terrain, variable-reach material handlers.
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