HYSTER: EUROPEAN INVESTMENT PAYING OFF

News Story
- 9 May 2002 ( #56 ) - FLEET, United Kingdom
1 min read
Hyster Europe managing director Jean-Pierre Guerand is optimistic about the company's prospects in 2002.

Hyster was benefiting from prolonged investments in manufacturing, product development and global purchasing, and was set to capitalise on these this year, he said.

Despite a world economy "which has teetered on the edge of a recession" and the unstable political situation since September 11, Hyster had continued to make excellent progress, Mr Guerand said. Some European dealers had reported their highest start-of-year orders for some time.

Hyster has developed a range of new warehouse trucks since 1999, enhancing standard key components with innovative features, such as the Hyster tiller head, to established itself in the warehousing market.

Last year's H8.00-16.00XM Big Truck series, produced at Hyster's Nijmegen plant in the Netherlands, was also successful, with sales exceeding expectations. The Big Truck division is currently working with specialist manufacturer Elme to produce two new spreaders for its empty container handlers.

Hyster last month launched a new reach forklift to branch into a market Mr Guerand said had been "somewhat closed" to the company.

"This is a significant development both for Hyster and this market (the reach forklift) because it will challenge the hold of our competitors and mark Hyster's arrival in the big league," he said.

Hyster has also strengthened its European dealer network with the appointment of Zeppelin in Germany. The Zeppelin/Hyster link is a significant move into the German materials handling market.
Previously about:
Hyster expands UT range with higher capacity machines News Story - 9 Oct 2025 - Greenville, NC, United States - 1 min read
Hyster expands A Series counterbalance range News Story - 18 Sep 2025 - Cleveland, OH, United States - 1 min read
Briefs News Story - 10 Jul 2025 - 1 min read
Do you have materials handling news? Submit your news here

Showcased in the Virtual Expo

XQ360 with SLAMXQ by Collective Intelligence Group
XQ360 with SLAMXQ
Collective Intelligence Group

In today's materials handling market, precision matters. With B2B expertise and an industry reputation built over 25 years, Forkliftaction helps you hit more targets at once.

⇒ Niche audience of 73,500+ opt-in subscribers
⇒ Over 1 million monthly web visits
⇒ News mailing open rate averages 34%
⇒ Geo-targeted and regional advertising
⇒ Brand-first advertising formats that stick

[Download our latest media kit] for statistics, editorial details and our full media offer. 

Words of support …

After advertising with Forkliftaction.com, we got many enquiries regarding interest to be our distributor. Mostly from Europe and USA but including a few in ASEAN. We feel that the advertisement was useful and good for market expansion.

Lawrence Xu, Assistant Sales Manager

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

In today's materials handling market, precision matters. With B2B expertise and an industry reputation built over 25 years, Forkliftaction helps you hit more targets at once.

⇒ Niche audience of 73,500+ opt-in subscribers
⇒ Over 1 million monthly web visits
⇒ News mailing open rate averages 34%
⇒ Geo-targeted and regional advertising
⇒ Brand-first advertising formats that stick

[Download our latest media kit] for statistics, editorial details and our full media offer. 

PREMIUM business

Yale Lift Truck Technologies
Yale offers a full line of forklifts to help customers adapt to today's demanding supply chain.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

In today's materials handling market, precision matters. With B2B expertise and an industry reputation built over 25 years, Forkliftaction helps you hit more targets at once.

⇒ Niche audience of 73,500+ opt-in subscribers
⇒ Over 1 million monthly web visits
⇒ News mailing open rate averages 34%
⇒ Geo-targeted and regional advertising
⇒ Brand-first advertising formats that stick

[Download our latest media kit] for statistics, editorial details and our full media offer. 

Inside The News
In this week’s Forkliftaction News , we report on the GEP Global Supply Chain Volatility Index which shows Asian supply chains are at their busiest since June 2022 while the US and Europe’s supply chains remain under-utilised. One of the report authors describes the situation as being “as stable as it’s going to get”... Continue reading

Showcased in the Virtual Expo

XQ360 with SLAMXQ by Collective Intelligence Group
XQ360 with SLAMXQ
Collective Intelligence Group

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET