John Maguire

Narrow Aisle Ltd has established a global marketing department to cope with overseas demand for its range of Flexi articulated trucks.

The department is headed by Narrow Aisle sales & marketing director John Maguire at the company's headquarters and manufacturing plant in the West Midlands.

Joanne Wilson, Somayeh O'Driscoll and Michelle Vincent, graduates with business experience in British manufacturing companies, comprise the team.

The new team is fluent in several languages. It will work with existing European, Asian and North American distribution partners and develop business relationships with potential dealers and clients in emerging territories, a Narrow Aisle statement said.

Maguire said the forklift industry was an "increasingly global business".

"Our company Christmas card has a greeting message in 10 languages these days."

He claimed the Flexi was Europe's biggest selling articulated truck.

"In recent weeks we have secured significant new business from, among other places, Azerbaijan, Romania, Austria, Greece and the US, while the emerging markets of the Baltic States offer future growth potential."

Narrow Aisle manufactures order pickers, reach trucks, man-down and man-up trucks, besides the Flexi range.

Forkliftaction.com News reported in 2004 that Flexi and Bendi articulated trucks accounted for 2.6 per cent of the UK forklift market (Forkliftaction.com News #151).