Omega 4D to reach world market

News Story
- 13 Apr 2006 ( #255 ) - ONTARIO, Canada
1 min read
Canada-based Omega Lift Distributors Inc has found a distributor to market the Omega 4D multiloader to the global market.

The forklift is currently distributed through Omega's dealer network in the USA and Canada but that is set to change with the appointment of Design Storage & Handling Inc, of Fredericksburg, Virginia, as its USA exclusive distributor.

Omega Lift president Greg Pannia said Design Storage, part-owned by Hubtex Germany, would pave the way for the machine to be distributed in Europe and Australia.

"We currently sell rough-terrain forklifts globally but not the 4D multiloaders because we hadn't found the right distributor," he said. "This will open distribution rights for Hubtex and open global markets in Europe and Australia for Omega Lift."

Omega Lift sells about 200 multiloaders annually, 80 per cent to the US market. With Design Storage as exclusive distributor, multiloader sales to the USA are expected to double this year.

Pannia said the agreement with Design Storage was a win-win situation for both parties.

"Omega Lift will be able to expand its global presence while Design Storage will now have the widest product range, as far as side loaders are concerned.

Design Storage would also benefit Omega Lift dealers with technical support and training. Parts for the multiloader would be stored at Fredericksburg.

"Once distributorship is up and running in the USA we will announce a later date for distributorship in Europe and Australia," Pannia said.
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