Forkliftaction celebrates 25 years of connecting the industry

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- 7 Jul 2025
1 min read

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In our first year of operation – when dial-up modems ruled the digital realm – connecting to Forkliftaction was a very different experience. 

It was also a very different industry. Over the past two and a half decades, we have navigated a host of challenges and opportunities together: globalisation, economic shifts, a pandemic, and numerous geopolitical tensions. The acceleration of electrification, digitalisation and the rise of automation technologies, have reshaped the materials handling landscape forever.

This year Forkliftaction is celebrating 25 years since the launch of our digital platform:

It was built with the aim of creating a single website where the industry connects to the global market through reliable independent news coverage, and to each other in search of business partners, job opportunities, and solutions to technical challenges.

In the year 2000, the Forkliftaction concept was certainly a bold idea. One that, quite frankly, had no guarantee of working. And at times through our history, we’ve had to wait for technology and our capabilities to align with our intentions. 

So, we can’t thank you enough for your ongoing loyalty, it has allowed us to keep tending to this space and our mission. Thank you for your contribution to the Forkliftaction story!

We are equally grateful to our industry friends for your kind messages of support in the lead up to our anniversary, your testimonials mean so much to us!

We’d love to know, what has Forkliftaction meant to you? If you have something to share with us and our community, feel free to leave your message on the form below ⇓

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Words of support …

These releases in Forkliftaction are a nice experience for SNDC... We got seven inquiries coming from Canada, USA, Mexico, Israel and Australia (five from retailers, two from machines manufacturers) and we are still in contact with them. I can state that's a success story!

David Massat, Sales Director OEM and Export
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While innovation and new technology are evolving at what seems to be an ever-increasing pace, the need to capture the data (telemetry) from this tech, and the ability to utilise it (telematics) for efficiency and cost savings, is one area attracting more and more attention ... Continue reading
Inside The News
While innovation and new technology are evolving at what seems to be an ever-increasing pace, the need to capture the data (telemetry) from this tech, and the ability to utilise it (telematics) for efficiency and cost savings, is one area attracting more and more attention ... Continue reading
Words of support …

At Linde Material Handling, we appreciate Forkliftaction for its competent and informative reporting and its global perspective. Forkliftaction is one of the few industry media with a transnational readership.

Heike Oder, Head of Trade Press
Upcoming in the editorial calendar
WIRELESS CHARGING
Aug 2025
MANAGING MIXED FLEETS
Oct 2025

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Inside The News
While innovation and new technology are evolving at what seems to be an ever-increasing pace, the need to capture the data (telemetry) from this tech, and the ability to utilise it (telematics) for efficiency and cost savings, is one area attracting more and more attention ... Continue reading
Words of support …

Thanks to advertising with Forkliftaction, GemOne has experienced a significant enhancement in our online presence. Working with Forkliftaction has enabled us to boost engagement with our targeted audience, resulting in an increase in information requests and downloads of valuable materials from our website. Forkliftaction has consistently delivered outstanding results, helping us to effectively connect with the right audience.

Justine Lootens, CEO

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Upcoming in the editorial calendar
WIRELESS CHARGING
Aug 2025
MANAGING MIXED FLEETS
Oct 2025