Sinoboom, a China-based manufacturer of mobile elevating work platforms, has expanded into the Middle East with a new facility in Dubai. 

The new premises includes a modern office, a workshop and a warehouse, which houses Sinoboom scissor lifts, verticle mast lifts and articulating and telescopic boom lifts, as well as a wide parts inventory. 

“Our plan and our strategy is really very simple: we want to provide our customers with a world-class service at a local level," says Sinoboom chief executive officer Susan Xu.

"That means service, support, spare parts and, of course, high-quality, well-designed platforms."

The Sinoboom Middle East team will be based at the facility, providing full pre- and after-sales support to local customers.