In these tough times, we all need a bit of inspiration and this week's profiled company, Peacock Bros., certainly provides that. The Australian company last year celebrated its 120th birthday, but interestingly Peacock today finds itself at the forefront of technology. What started as a business selling general ledgers and other office supplies has evolved into a regional pioneer of RFID technology for forklifts. Rather than simply sticking to what it knew best, the company has explored new opportunities and has embraced technology along the way. This approach is a great example, particularly for those businesses whose traditional revenue streams may be threatened by the current economic crisis. If we can't adapt to changing conditions, there's no way we'll survive, let alone thrive.