It's hard to overlook Eastern Europe in any analysis of the global forklift market. This week's newsletter includes two references to the strong growth in the region - one from the author of a comprehensive market ranking report and the other from a European manufacturer. Clearly, they're both talking about the same phenomenon, but when you're referring to year-on-year growth of more than 35%, it's not hard to see why people sit up and take note. It is clear that the former Soviet republics have entered a new era - presenting enormous opportunities to manufacturers, exporters and even those on the ground, ready to service the growing fleets. It's worth keeping an eye on the East.