News service and business centre for materials handlingHOME

Komatsu Forklift USA replaces Kalmar AC brand

Thursday, 1 Sep 2005 ( #224 ) - ATLANTA, GA, United States
News Story
Komatsu Forklift USA Inc (KFI) has replaced the Kalmar AC forklift brand with a new brand; Tusk Lift Trucks.

Marketing coordinator Brandy Gruber told News that the Kalmar AC brand, which would be phased out in a few months, belonged to Kalmar AC, a wholly owned subsidiary of KFI.

"In 1988, Kalmar Industries bought AC Material Handling (formerly Allis-Chalmers) to establish a distribution network in North America. In 1993, Komatsu began manufacturing Kalmar AC trucks for Kalmar Industries," she said.

"[Then] in 1999, Kalmar Industries decided to pull out of the North American market except for very large trucks. KFI bought Kalmar AC from Kalmar Industries and ran it as a separate distribution network, manufacturing the brand in Covington, Georgia," Gruber said.

A News source said KFI had promised Kalmar Industries it would stop using the Kalmar name by March 2006.  

Atlanta-based "ideation corporation" BrightHouse was asked to develop the new brand name.

"Through their research they found significant potential for the new brand to own positioning in the marketplace as the ‘smart buy’," Gruber said.

Eric Kobori, KFI’s vice president of marketing, said Tusk forklifts were 'smart buys' as they were built for forklift buyers who understood that the real cost of owning a forklift was more than just the acquisition price.
Discuss News stories in the Discussion Forums!
Forkliftaction Media Pty Ltd
PO Box 1439
Milton QLD 4064
About Forkliftaction
The Forkliftaction Team
Privacy Policy
Site Map
Business Directory
Discussion Forums
Industry News
Events Calendar
Jobs & Resumes
Photo Galleries
Blog articles
Our Bloggers

Industry Brands
Company Index
Regions & Countries

Advertise on Forkliftaction
Editorial Features / Calendar
Featured Businesses
Past News Editions
Industry Associations
Storing your login information automatically.

When you select the 'Remember me' option, your login information will be stored on your computer in the form of a cookie. When you visit again, the stored login information will be retrieved automatically and you will not have to submit your login parameters (email address and password) each time you want to visit our members-only pages.

A cookie is a small piece of data that is sent to your browser from a web server and stored on your computer's hard drive. A cookie can't read data off your hard disk or read cookie files created by other sites. Cookies do not damage your system.