Atlas acquires Toyota-Lift of Minnesota

News Story
- 8 Oct 2020 ( #995 ) - Brooklyn Park, MN, United States
2 min read
Toyota-Lift will be renamed as Atlas Toyota Lift of Minnesota
Toyota-Lift will be renamed as Atlas Toyota Lift of Minnesota
The Atlas Companies, parent company of Atlas Toyota Material Handling (ATMH) of Chicago, has acquired Toyota-Lift of Minnesota.

Toyota-Lift will be renamed as Atlas Toyota Lift of Minnesota (ATLM) and will retain its two locations in Brooklyn Park and Byron.

ATMH has been a consistent leader in the materials handling industry and has consistently ranked as one of the top Toyota Material Handling companies in the United States. "Atlas Toyota Material Handling has been an exemplary Toyota dealer for more than 50 years, and we look forward to seeing what they can achieve with an expanded territory as a result of this acquisition," says TMH president and CEO Jeff Rufener.

Since its founding in 1951, Atlas has built a reputation as a trustworthy business resource, not only for forklift sales, but also for rental equipment, maintenance services, floor cleaning equipment, warehousing systems and a variety of materials handling equipment from industry-leading manufacturers. It is the goal of Allen Rawson, president and CEO of the Atlas companies, to promote the same values of integrity and excellence within every level of ATLM's current business units.

"We are excited for the opportunity to grow our business and to continue to offer customers in Minnesota and Wisconsin the same top-notch service that they have come to expect," says Al Rawson, ATMH president. "We look forward to this new chapter for our company."

The overall theme of the merger has been one of teamwork between newly united departments and associates, Rawson explains. As the 2020 year moves toward its final months, the process will extend to web communication media and integrated company processes in order to provide Atlas customers with a seamless experience.

Toyota-Lift of Minnesota was established in 1978 and, besides Toyota equipment, it sells and services equipment from Taylor -Dunn, Sellick, Aichi, Kalmar and JLG.
Briefs
Briefs 20 Nov 2025 - 2 min read
Jungheinrich subsidiary picks up AS/RS specialist
Jungheinrich subsidiary picks up AS/RS specialist 13 Nov 2025 - Westfield, IN, United States - 1 min read
CaPow enters partnership with Macrovey
CaPow enters partnership with Macrovey 13 Nov 2025 - Be’er Sheva, Israel - 1 min read
Previously about:
Growth drives Atlas move News Story - 23 Oct 2014 - Schiller Park, IL, United States - 2 min read
Do you have materials handling news? Submit your news here
Inside The News
In this week’s Forkliftaction News , we report on Hyster-Yale laying off staff in the US amid what it describes as “challenging market conditions”... Continue reading

Did you know that Forkliftaction’s unique pricing system is strategically designed to drive stronger B2B advertising outcomes?
With discounts for repeats and volume, you can maximise reach and reinforce consistency over time. New advertisers receive further savings with our first-time advertiser discount.
Ask about which B2B discounts apply to you, and how you can use them to your advertising advantage.

For audience info, web stats + our full media offer: [DOWNLOAD OUR MEDIA KIT].

Words of support …

After advertising with Forkliftaction.com, we got many enquiries regarding interest to be our distributor. Mostly from Europe and USA but including a few in ASEAN. We feel that the advertisement was useful and good for market expansion.

Lawrence Xu, Assistant Sales Manager

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Did you know that Forkliftaction’s unique pricing system is strategically designed to drive stronger B2B advertising outcomes?
With discounts for repeats and volume, you can maximise reach and reinforce consistency over time. New advertisers receive further savings with our first-time advertiser discount.
Ask about which B2B discounts apply to you, and how you can use them to your advertising advantage.

For audience info, web stats + our full media offer: [DOWNLOAD OUR MEDIA KIT].

Inside The News
In this week’s Forkliftaction News , we report on Hyster-Yale laying off staff in the US amid what it describes as “challenging market conditions”... Continue reading

PREMIUM business

REPOWERTEK Inc
PRIME battery regenerators: the only technology and product line-up worldwide that overcomes the technical limitations of battery regeneration.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Did you know that Forkliftaction’s unique pricing system is strategically designed to drive stronger B2B advertising outcomes?
With discounts for repeats and volume, you can maximise reach and reinforce consistency over time. New advertisers receive further savings with our first-time advertiser discount.
Ask about which B2B discounts apply to you, and how you can use them to your advertising advantage.

For audience info, web stats + our full media offer: [DOWNLOAD OUR MEDIA KIT].

PREMIUM business

REPOWERTEK Inc
PRIME battery regenerators: the only technology and product line-up worldwide that overcomes the technical limitations of battery regeneration.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET