News story

BYD signs Translift as dealer

Wednesday, 5 August 2020 ( #986 ) - Redditch, United Kingdom
Paul Berrow
Paul Berrow
BYD Forklifts (Europe) has signed Translift Bendi as a dealer for its range of lithium iron phosphate battery-powered materials handling equipment in the UK. The agreement will see Translift responsible for the sale and service of BYD solutions from its state-of-the-art West Midlands facility. Established in 1964, Translift designs and manufactures the Bendi articulated VNA truck, part of a comprehensive range of niche warehouse products. The agreement will see Translift marketing the growing range of BYD materials handling equipment alongside the Bendi product to customers, ranging from single-truck users up to the UK's household-name high street grocery chains. Translift's managing director, Paul Berrow, is highly enthusiastic about the tie-up with BYD: "We see considerable synergy between the brands in areas such as lower total cost of ownership (TCO), innovative engineering and industry-leading levels of efficiency backed by a watertight warranty. Our team is highly experienced in explaining to customers the concept and benefits of equipment that are not just 'me too' products, so this is the perfect fit." Paul Grady, BYD's country manager for UK & Ireland, who brokered the deal between BYD and Translift, says: "This is a very exciting development for BYD Forklifts in the UK, and we are looking forward to working with Paul Berrow and his team at Translift. They have considerable experience in convincing customers to think outside the box when considering ways to streamline their logistics operations, and, in this regard, BYD will sit very comfortably within their portfolio of innovative solutions. Translift is run and staffed by very professional people, all of whom are well-versed in the workings of electric materials handling equipment." Blade Feng, BYD Europe's forklift director, concludes: "The addition of Translift to our network of UK dealers represents a real feather in the cap for BYD, and ensures our customers will enjoy exceptional support wherever they are located. At a time when customers are looking to derive the maximum efficiency from their forklift fleet whilst at the same time operating with minimal environmental impact, BYD and Translift are ideally placed to be able to help them achieve their goals."