AEM's “Measures of Success” marketing communications awards.

Fork Talk
- 2 Jun 2005 ( #211 )
1 min read
The Association of Equipment Manufacturers (AEM) is now accepting entries for its 2004-05 "Measures of Success" marketing communications awards.

The annual awards, sponsored by AEM's Publications in Construction and Agriculture (PICA) group, recognise outstanding marketing communications in the off-road equipment manufacturing industry.

There are separate categories for magazine ads, product literature, direct mail and press kits. Entries will be judged in two divisions, based on company sales revenue, to encourage participation.

Materials must have appeared in 2004 or 2005. Entries are due on November 1, 2005. Entry forms and rules are available at www.aem.org. Agencies may submit entries on behalf of AEM member or member-eligible clients.

A panel of industry and academic marketing communications professionals will judge entries based on criteria that include overall effectiveness, how well stated objectives were achieved, clarity of message, visual impact and production values.

Off-road equipment manufacturers and industry service providers (construction, agriculture, forestry, mining and utilities) that are AEM members or are eligible for membership are welcome to participate in the awards.

For more information, contact AEM's Tom Purdy (+1-414-298-4147, tpurdy@aem.org or visit www.aem.org.
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