Decathlon expands Geek+ roll-out

News Story
- 9 Jul 2020 ( #982 ) - Shanghai, China
1 min read
Geek+ AMRs at Decathlon
Geek+ AMRs at Decathlon
Geek+ has extended its co-operation with sports goods retailer Decathlon after a two-year collaboration in its e-commerce and retail fulfilment centres in Shanghai. Decathlon has accelerated its automation program, with AMR deployments at two new sites in China.

After its first deployment of Geek+ goods-to-person AMRs to its warehouses in 2018, Decathlon was able to triple the average productivity of labour, increase inventory capacity by 40%, secure RoI in under three years, and rapidly scale up its automation at short notice without having to make any large investments.

On the basis of that experience, Decathlon has decided to increase deployments.

Technology from Geek+ gave Decathlon the flexibility to quickly scale up operations and the ability to manage a fast pace of change, which proved particularly important earlier this year when the onset of the coronavirus in China led to the closing down of all physical stores, a dramatic escalation in online demand, and extensive labour shortages.

With the support of the Geek+ system, Decathlon was able to achieve full 24/7 automated operations in one of its warehouses in Shanghai. Similarly, in Beijing, the company managed to deploy 72 new AMRs in one of its warehouses, using collaborative digital tools like Zoom and WeChat for online training.

Lastly, in order to deal with the high demand in e-commerce, Decathlon was able to flexibly relocate robots from its retail warehouse to its e-commerce warehouse, demonstrating the effectiveness and ability of Geek+ solutions to ensure business continuity in today's volatile business environment.
CeMAT Asia - a showcase of automation, music and movement
CeMAT Asia - a showcase of automation, music and movement 6 Nov 2025 - Shanghai, China - 3 min read
Product briefs
Product briefs 23 Oct 2025 - 1 min read
Fortna automates Johannesburg distribution centre
Fortna automates Johannesburg distribution centre 2 Oct 2025 - Atlanta, GA, United States - 1 min read
Previously about:
Exotec marks milestone News Story - 12 Oct 2023 - Lille, France - 1 min read
Briefs News Story - 28 Aug 2025 - 2 min read
Geek+ lists on Hong Kong Exchange News Story - 24 Jul 2025 - Hong Kong - 1 min read
IFOY Award winners named News Story - 10 Jul 2025 - Dortmund, Germany - 2 min read
Do you have materials handling news? Submit your news here

Even the heaviest lifts must be easy to handle. That’s why N.C. Nielsen raises the bar in lifting capacity, maneuverability, operator comfort, flexibility and technical capabilities.
Heavy duty reach stackers – lifting capacity from 85 to 180 tons.
VIEW ALL OUR CUSTOM-BUILT HEAVY DUTY REACH STACKERS

Contact us now: +45 99 83 83 83 - www.nc-nielsen.com

Words of support …

The cooperation with Forkliftaction has been exceptional. It's always a pleasure to work with specialists who know the inside out of the industry

Ane Miren Elorza, Communications Specialist

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Even the heaviest lifts must be easy to handle. That’s why N.C. Nielsen raises the bar in lifting capacity, maneuverability, operator comfort, flexibility and technical capabilities.
Heavy duty reach stackers – lifting capacity from 85 to 180 tons.
VIEW ALL OUR CUSTOM-BUILT HEAVY DUTY REACH STACKERS

Contact us now: +45 99 83 83 83 - www.nc-nielsen.com

PREMIUM business

VETTER Forks, Inc.
The world's most comprehensive product range as well as the most intelligent sensor fork for more safety and efficiency.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Even the heaviest lifts must be easy to handle. That’s why N.C. Nielsen raises the bar in lifting capacity, maneuverability, operator comfort, flexibility and technical capabilities.
Heavy duty reach stackers – lifting capacity from 85 to 180 tons.
VIEW ALL OUR CUSTOM-BUILT HEAVY DUTY REACH STACKERS

Contact us now: +45 99 83 83 83 - www.nc-nielsen.com

PREMIUM business

VETTER Forks, Inc.
The world's most comprehensive product range as well as the most intelligent sensor fork for more safety and efficiency.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET