Cat Lift Trucks is the gold ADDY winner in the sales promotion category for packaging (CD, DVD, VHS or cassette), for its 'Let it out' advertising campaign to launch its new P3000-P7000 series pneumatic tyre forklift.
Cat Lift Trucks will now compete against other winners in the region in one of 14 district competitions. The Houston awards were the first in a three-tiered national competition.
The company's marketing team designed a three-dimensional mailer that included a miniature cardboard box on a wooden pallet, branded with the company logo.
A Cat Lift Trucks metal tin containing a pamphlet and virtual CD were cleverly stowed inside the box.
The innovative, three-dimensional virtual tour CD was designed to educate distributors and end users of the benefits of the new forklift.
The ADDY awards are the world's largest advertising contest, sponsored by the American Advertising Federation.