Sales to rise in UK

News Story
- 4 Jun 2015 ( #721 ) - Ascot, United Kingdom, United Kingdom
2 min read
Total shipments should finally break through the pre-recession sales peak this year.<br />PHOTO: SHUTTERSTOCK
Total shipments should finally break through the pre-recession sales peak this year.
PHOTO: SHUTTERSTOCK
Forklift sales are expected to rise in the UK, with vendors more optimistic about the economic outlook for the sector.

The latest survey, carried out for BITA by Oxford Economics, indicates that most members expect market conditions to remain constant, while 17% expect an improvement. None expect conditions to deteriorate.

The members' survey, which is a key part of BITA's exclusive biannual economic forecast for the forklift sector, shows that the vast majority of BITA members are expecting orders to rise modestly (83%) or significantly (17%) - with none expecting sales to fall.

The sector is also expecting forklift prices to rise, 83% expecting moderate rises as demand grows.

Jeremy Leonard, Oxford Economics' head of industry services, says: "We expect that 2015 will be the year when total shipments finally break through the pre-recession sales peak, with total shipments of 30,399 units forecast, representing a growth of 10%. Orders are also forecast to grow by 6.8%, to a total of 32,087, above their 2007 peak."

Performance in the warehouse sector is the real success story, according to BITA. In 2014, total warehouse shipments grew by 11.5%, compared to the forecast of 10.2%, and orders came in ahead of expectations at 17.5% versus the 11.7% forecast.

In comparison, counterbalance shipments since the last report have been relatively disappointing, but this comes off the back of previous strong growth. In 2014, shipments grew by 6.1%, compared to the forecast of 6.9%. This has resulted in the forecast for 2015 being downgraded slightly, but counterbalance orders and shipments are expected to begin picking up in the second half of 2015 as the improving economy drives new orders and confidence expands in manufacturing, key to counterbalance orders.

James Clark, secretary-general of BITA, believes the forklift sector is reflecting the wider sentiment that the economy is improving and the much more positive economic outlook. "Hopefully, this really will be the year that total shipments exceed the pre-recession sales peak," he says.

"The contrast between counterbalance and warehouse bookings is interesting, as warehouse surges ahead off the back of the continued growth of online shopping and rising disposable income. Manufacturing confidence seems to be lagging behind that of the economy generally, but hopefully as this improves, we will see counterbalance shipments beginning to climb, supported by the new generation of ultra-low emission trucks coming through, and hybrid versions which can be used inside and out."

The Forklift Truck Market Outlook includes a detailed overview of sector by sector performance, both in terms of forklift product categories and customer business divisions. It is prepared for BITA by independent economic consultancy Oxford Economics and is available to association members as one of the key membership benefits.
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