This year
Lisman Vorkheftrucks celebrates its 45th anniversary. During their existence the market environment and circumstances have changed drastically, but under each circumstance Lisman has proven to take a leading and unique position within the used truck market. Thanks to making strategic choices such as not renting and selling to end-users, OEM's have widely chosen to remarket their trade stock through Lisman. On the other side retail customers have shown comfortable to buy from a pure wholesaler such as Lisman who will not go after their end customers directly. This loyalty from customers and suppliers have resulted in a market leader position, offering a wide stock of more than 1.600 used machines from 3 showrooms in IJsselstein covering 24.000 square meters of state of the art indoor storage facilities in the heart of The Netherlands.
As the market in Europe seems to saturate and opportunities in emerging market arise, Lisman has decided to establish their first subsidiary company in Asia. Therefore Lisman is proud to announce the opening of
Lisman Forklifts Asia Sdn Bhd near Port Klang, Malaysia.
THE OPENING CEREMONY left to right: Koen Lisman, Ambassador Paul Bekkers, Anton Lisman and Marcel Jansen |
The Ambassador of the Netherlands in Malaysia His Excellency Mr. P.P.J. Bekkers gave the official start to a new business activity on 25th April, of a company known as 'The Worldwide Lifter'. The ceremony was attended by many of the local and international relations of Lisman from all over Asia. They witnessed an important step in Lisman's history and enjoyed plenty of time to close the first deals of high-quality used machines. The appointed Managing Director Marcel Jansen, Business Development Manager Loris Scarpa and CEOs Anton and Koen Lisman were available to answer all the questions and to show the business proposition of
Lisman Forklifts Asia. The ceremony was streamed live to the main office of Lisman in The Netherlands, to allow all the Lisman co-workers in Europe to see the result of more than 1 year of careful preparation.
THE LISMAN YOU EXPECTThe new Lisman premises in Malaysia have 5,000m2 covered storage capacity plus an additional 5,000m2 outdoor space. There are always more than 300 high-quality used machines waiting for customers. What is normal for a customer in The Netherlands, is similar to what is offered by
Lisman Forklifts Asia: a wide range of high quality machines, ready to be sold. As well as a familiar and extensive range, Lisman's company DNA is exactly similar: exclusively used machines, exclusively wholesale trade, with a strong focus on transparency and turn key deliveries.
 Lisman Forklifs Asia |
Lisman Asia contact details:
Lisman Forklifts Asia Sdn Bhd
Lot 8945, Jalan Telok Gong, Telok Gong
42000 Pelabuhan Klang, Selangor Darul Ehsan, Malaysia
Visit www.lismanasia.com; or contact sales@lismanasia.comWith the headquarters in The Netherlands and a completely self sufficient wholesale centre in Malaysia Lisman has made another step to reinforce their leading and distinctive market position. International trade and developing markets by establishing long lasting business relations have been trademarks of Dutch companies for centuries. Now Lisman is proud to replicate these entrepreneurial skills one more time during their 45th anniversary.
Lisman is looking forward to receive you as a guest in The Netherlands or Malaysia in the near future. You are more than welcome!
The Lisman Team