Lira crisis has broad impact

News Story
- 6 Sep 2018 ( #888 ) - Istanbul, Turkey
1 min read
Erkan and Tuna Boylu with their new forklift at CeMAT
Erkan and Tuna Boylu with their new forklift at CeMAT
Analysts are closely watching Turkey after the local currency, the Lira, slumped by 40% against the US dollar and inflation nudged 18%.

The crisis has been triggered by a stand-off between US President Donald Trump and President Recep Tayyip Erdogan.

Trump recently doubled tariffs on Turkish metal imports and Turkey responded by doubling tariffs on some US imports.

So far, the currency crisis seems to have had limited impact on the materials handling sector.

Mahmut Cimen, general manager of OKTA Lift in Konya, tells Forkliftaction News his business is largely unaffected because it trades mostly in Euro and 95% of its business is "with other countries".

However, he does anticipate some adverse effects on the materials handling sector dominated by imports.

Erkan Boylu, managing director of Modern Dis Ticaret, also predicts challenges for the materials handling market as companies' capital, calculated in US Dollars, shrinks. Facing falling capital reserves, he says organisations are "hiring or repairing the present equipment instead of purchasing a new one".

Boylu is feeling the impact of the crisis, noting a decrease in sales. "People are postponing their purchase plans till there is an urgent need for the product," he says.

He shared his plans to start manufacturing forklifts in Turkey with Forkliftaction News earlier this year and explains that the current crisis has not impacted on the project because the company took a long-term approach. In fact, he says, "this crisis may be useful for the forklifts made in Turkey".

Boylu has just shipped a sample Anadolulifts mast to an overseas customer and is confident of an international order for a complete forklift.

While the crisis is attracting global attention, Cimen remains confident. "The crisis is decreasing right now. We have a strong government and I believe that we will (overcome) this obstacle," he says.
Suppliers cautious about Greece
Suppliers cautious about Greece 9 Jul 2015 - Europe - 2 min read
Previously about:
New Turkish manufacturer aims for exports News Story - 24 May 2018 - Izmir, Turkey - 1 min read
Do you have materials handling news? Submit your news here
Inside The News
In this week’s Forkliftaction News , we report on Hyster-Yale laying off staff in the US amid what it describes as “challenging market conditions”... Continue reading

PREMIUM business

Flexi® By Narrow Aisle Limited
Leading manufacturers of very narrow aisle (VNA) equipment.

Did you know that Forkliftaction’s unique pricing system is strategically designed to drive stronger B2B advertising outcomes?
With discounts for repeats and volume, you can maximise reach and reinforce consistency over time. New advertisers receive further savings with our first-time advertiser discount.
Ask about which B2B discounts apply to you, and how you can use them to your advertising advantage.

For audience info, web stats + our full media offer: [DOWNLOAD OUR MEDIA KIT].

Words of support …

Thanks to advertising with Forkliftaction, GemOne has experienced a significant enhancement in our online presence. Working with Forkliftaction has enabled us to boost engagement with our targeted audience, resulting in an increase in information requests and downloads of valuable materials from our website. Forkliftaction has consistently delivered outstanding results, helping us to effectively connect with the right audience.

Justine Lootens, CEO

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Did you know that Forkliftaction’s unique pricing system is strategically designed to drive stronger B2B advertising outcomes?
With discounts for repeats and volume, you can maximise reach and reinforce consistency over time. New advertisers receive further savings with our first-time advertiser discount.
Ask about which B2B discounts apply to you, and how you can use them to your advertising advantage.

For audience info, web stats + our full media offer: [DOWNLOAD OUR MEDIA KIT].

PREMIUM business

Flexi® By Narrow Aisle Limited
Leading manufacturers of very narrow aisle (VNA) equipment.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Did you know that Forkliftaction’s unique pricing system is strategically designed to drive stronger B2B advertising outcomes?
With discounts for repeats and volume, you can maximise reach and reinforce consistency over time. New advertisers receive further savings with our first-time advertiser discount.
Ask about which B2B discounts apply to you, and how you can use them to your advertising advantage.

For audience info, web stats + our full media offer: [DOWNLOAD OUR MEDIA KIT].

Inside The News
In this week’s Forkliftaction News , we report on Hyster-Yale laying off staff in the US amid what it describes as “challenging market conditions”... Continue reading

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET