KCI Konecranes has dropped KCI from its name, introduced a new logo and adopted "Lifting businesses" as a global tagline.
Group company names will start with Konecranes and the group's three business areas' names have changed to standard lifting, heavy lifting and service.
An extraordinary general meeting is likely to be held this year at which a new parent company name, Konecranes plc, will be proposed, a Konecranes statement said.
Heavy forklift manufacturer SMV Konecranes' name was officially changed to Konecranes Lifttrucks AB on August 14. However, the brands Morris, Stahl Crane Systems, SWF, R&M, Verlinde, Meiden and P&H will be retained to optimise market coverage, the statement said.