Jungheinrich is collaborating with Copaiba Environmental Association
Jungheinrich is marking its 20th anniversary in Brazil with a reforestation campaign.
For each electric forklift that replaces one powered by diesel or LPG, the company will plant 20 trees in the Atlantic Forest.
Under the motto "the environment wins twice", Jungheinrich is promoting the use of electric forklifts by pledging to plant trees for customers who move away from diesel or LPG trucks. The campaign covers all internal combustion engine-powered trucks that are replaced by a Jungheinrich electric counterbalance truck from EFG series 1, 2, 3, 4 and 5.
The campaign was inspired by the very high proportion of diesel and LPG forklifts in the Brazilian market - around 50%, compared to only 18% of forklifts in Europe. "We have the opportunity to really make a difference and thus make a real contribution to climate protection," explains Vigold Georg, vice president of Jungheinrich Latin America.
Georg explains that the campaign will be a double win for the environment. "Firstly, (companies) can significantly reduce their CO2 emissions by switching from an internal combustion engine to an electric forklift. An electric forklift powered by a lithium-ion battery, for example, emits, on average, up to 52% less CO2 than one powered by a diesel engine. Secondly, every tree planted absorbs CO2 and thus counteracts climate change," he notes.
The seedlings are native species sourced from local growers. The planting is carried out together with Copaiba Environmental Association, a Brazilian environmental organisation specialising in reforestation in the Atlantic Forest.