Matthew Coldsmith

JLG Industries has announced a partnership with Canadian-based CWB National Leasing, which has become the funder of choice in Canada for JLG Financial's retail financing program.

Expanding on the success of the JLG Financial launch in November of 2018, this increases the program's retail presence in the Canadian market.

With approximately 700 JLG rental outlets in Canada, this partnership is designed to simplify and expedite financing for business owners based there. The program supports up to 100% financing for the purchase of new or used equipment of any make or model, and it allows customers to choose from a variety of flexible financing options to meet any need. Most approvals are same-day and only require simple documentation.

"This partnership offers JLG rental businesses an extraordinary level of service with special rates, point-of-purchase sales assistance and personal financing advice, giving them more options for their customers and easing the process when they are selling equipment," says Matthew Coldsmith, JLG director of customer financial solutions. "CWB National Leasing has a proven success in this industry, and they have strong relationships with many of our customers already."

A portion of JLG Canadian resellers currently use CWB National Leasing for financing, and the company is the largest and longest-standing equipment financing company in Canada.

"CWB National Leasing is proud to be chosen as JLG's financing partner in Canada," says Miles Macdonell, senior vice-president of sales. "Established relationships at a large number of JLG Canadian resellers and a technology platform that makes financing fast and easy for customers has positioned us to support JLG's continued growth in the Canadian market."