Linde and Heli forklift dealer IndyLift Inc has adopted higher visibility search-engine technology utilising the services of Small Box Web Design.

"We had to try something to reach more prospects than we could afford" from traditional marketing strategies, says Mike Branic, IndyLift president.

In May, IndyLift contacted Small Box's Indianapolis office and initiated discussions with, among others, Jeb Banner, Small Box partner and chief executive officer.

"Before coming to Small Box, the IndyLift website did not incorporate search engine optimisation (SEO) techniques," the technology supplier reports. "As a result, (the website) suffered from poor search engine visibility and only ranked moderately for a small number of keywords."

The Small Box staff identified goals to increase both the IndyLift website's organic search visibility and its local maps visibility. The strategy involved keyword research, an SEO audit, on-website optimisation, off-website optimisation and local listing optimisation on Google Places,

Yahoo! Local and Bing Local.

"A few weeks after completing the implementation of our SEO strategy, IndyLift began to see substantial improvement in both organic search rankings and local map inserts," Small Box notes. "IndyLift now holds the top position in the Google map insert for 'indianapolis forklifts' and two of the top three organic positions."

IndyLift employs 23 staff, occupies 30,000 sqft (2,700 sqm) in an Indianapolis facility and provides primary and auxiliary equipment, parts, repairs and services in a geographic area encompassing 45 counties.