Industry profile: Jos Lisman

News Story
- 10 Dec 2009 ( #440 ) - IJsselstein, Netherlands
2 min read
Jos Lisman
Jos Lisman
When Jos Lisman stood down from the board in 2004, he was succeeded by his son, Koen. However, Jos remained active in the company and continued to work there for three days a week. But on 1 December, it was time for the real farewell: after 37 years with Lisman, he finally retired.

Jos was born in 1944. After his technical college education in Apeldoorn, he did military service. He then started work for the Ford importer, before moving on to Simca-Chrysler.

"In those days, my father had already started the company, and my brother Anton was already working for him. But because it was still small-scale, they couldn't afford to take me on as well," he recalls. "So, I started to promote international business for Lisman, alongside my normal job. When that started delivering possibilities and revenue, I moved to the company full-time in 1972."

Jos has always had a focus on purchasing and sales. While younger brother Anton concentrated mainly on Benelux, Jos was busy with the international trade. "In the early years, we started setting up our database of forklift ownership for dealers throughout Europe. This meant we were very well informed when a local industry started to perform (poorly). So we knew when such-and-such a dealer suddenly had 50 machines not being used in their yard. We were then able to buy them and move them to other countries."

He thinks that the business has enriched his life in many ways. "I went everywhere, making offers for machines: paper factories in Sweden, breweries in England, large contractors in the south of France, the Skoda factory in Czechoslovakia. I have always enjoyed that."

Jos was also involved for several years with Rentpower, a company that supplied traction batteries for electric vehicles, and with the agency for Kenhar, a leading manufacturer of forks. Rentpower was later sold. He also put a lot of energy into the purchasing of multipurpose components for forklifts for a company in India. "That didn't turn into anything, unfortunately. Not everything that you take on as an entrepreneur becomes a success."

The current economic crisis does not worry Jos: "Of course, measures have to be taken. But Lisman is a strong company. We have built up a reasonable amount of resilience over the years. Because we are privately financed, we will not have any problems."

Jos looks back on good years in which he enjoyed working very much. "With my brother Anton and Gert Versteeg, the management was a good threesome. And we have fantastic personnel." He also has good memories of his business partners.

"People come and go. But in May I looked up an 85-year-old contact in Palm Springs. The connection is still there; these are the good things."

Jos would like to thank all trading partners and dealers for the confidence they have shown and good business. "I wish everyone lots of luck and success for the future!"
Movers & Shakers
Movers & Shakers 11 Sep 2025 - 1 min read
Movers & Shakers
Movers & Shakers 7 Aug 2025 - 2 min read
Clark Europe signs Polish dealer
Clark Europe signs Polish dealer 31 Jul 2025 - Duisburg, Germany - 1 min read
Previously about:
Lisman Vorkheftrucks BV Industry Profile - 24 Nov 2005 - IJSSELSTEIN, Netherlands - 3 min read
Do you have materials handling news? Submit your news here

Showcased in the Virtual Expo

Industrial processes in paper and waste processing involves strapped bale handling and de-wiring. Durwen provides the smart solution for the industry, with its fully Durwen designed and made de-wiring bale clamp. Expensive factory part equipment was needed yesterday - use the smart solution from Durwen in future!

Check out our new website and get in touch with us today! 

Product and service backup MADE IN GERMANY!
You might want to check out our service portal as well – it backs you up 24/7!

Words of support …

Thanks to advertising with Forkliftaction, we have received inquiries and more and more people are aware of Ningbo Ruyi Joint Stock Co.,Ltd, which fits with our company's goal to go global and let the world know more about the benefits of our Xilin brand.

Michille Shi, Vice General Manager Sales

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Industrial processes in paper and waste processing involves strapped bale handling and de-wiring. Durwen provides the smart solution for the industry, with its fully Durwen designed and made de-wiring bale clamp. Expensive factory part equipment was needed yesterday - use the smart solution from Durwen in future!

Check out our new website and get in touch with us today! 

Product and service backup MADE IN GERMANY!
You might want to check out our service portal as well – it backs you up 24/7!

Inside The News
In this week’s Forkliftaction News we report on the recent IMHX event in Birmingham with coverage of new product launches, key themes and observations from those attending. We also name the winners of the 2025 Archies Awards, held in conjunction with IMHX... Continue reading

Showcased in the Virtual Expo

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Industrial processes in paper and waste processing involves strapped bale handling and de-wiring. Durwen provides the smart solution for the industry, with its fully Durwen designed and made de-wiring bale clamp. Expensive factory part equipment was needed yesterday - use the smart solution from Durwen in future!

Check out our new website and get in touch with us today! 

Product and service backup MADE IN GERMANY!
You might want to check out our service portal as well – it backs you up 24/7!

Inside The News
In this week’s Forkliftaction News we report on the recent IMHX event in Birmingham with coverage of new product launches, key themes and observations from those attending. We also name the winners of the 2025 Archies Awards, held in conjunction with IMHX... Continue reading

Showcased in the Virtual Expo

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET