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- 10 May 2012 ( #564 )
1 min read
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When The Times newspaper decided to run a story on the "exponential rise of internet shopping and the resulting boom in the sales of forklift trucks to manage the warehouses that work 24 hours a day to fulfil online orders" they turned to industry leading figure and Bendi Managing Director, Simon Brown for his comments.

Britain is turning into one big warehouse. But that is how Simon Brown, who runs the Translift Bendi forklift manufacturer based in the West Midlands, likes it.

"Sales space is at a premium and retailers have to maximise storage," said Mr Brown. "With all these narrow aisles, whether it's B&Q or Asda, that's where we come in."

Mr Brown's father, Freddy, was a pioneer in the design of an articulated forklift truck able to work in the narrowest of spaces, thus enabling warehouseman to constrict their aisles. He developed and built products under licence with, and for, Toyota and Jungheinrich, two of the industries big companies.

The company, which employs more than 100 people in Redditch, remains independent, and is majority-owned by Simon Brown. It claims that its forklifts, which retail at about £30,000, have reshaped the way storerooms can be configured.

"We had a bit of a dip at the start of the downturn but demand for us has been good all the way through," Mr Brown said.

Translift Bendi Ltd
Worcestershire - United Kingdom
Email: info@bendi.co.uk
Web: www.bendi.co.uk

Tel: +44 (0)1527 527411

For more company and product information visit the Translift Bendi ShopFront
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Words of support …

The cooperation with Forkliftaction has been exceptional. It's always a pleasure to work with specialists who know the inside out of the industry

Ane Miren Elorza, Communications Specialist
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Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Inside The News
In what may prove to be a sign of things to come, Canadian materials handling equipment lithium-ion battery manufacturer, UgoWork, has announced battery assembly for some forklifts bound for the North American domestic market will now be done in the US. See the story for full details... Continue reading
Words of support …

The cooperation with Forkliftaction has been exceptional. It's always a pleasure to work with specialists who know the inside out of the industry

Ane Miren Elorza, Communications Specialist
Upcoming in the editorial calendar
MANAGING MIXED FLEETS
Oct 2025
ASSET FINANCE
Nov 2025

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Upcoming in the editorial calendar
MANAGING MIXED FLEETS
Oct 2025
ASSET FINANCE
Nov 2025
Inside The News
In what may prove to be a sign of things to come, Canadian materials handling equipment lithium-ion battery manufacturer, UgoWork, has announced battery assembly for some forklifts bound for the North American domestic market will now be done in the US. See the story for full details... Continue reading
Words of support …

The cooperation with Forkliftaction has been exceptional. It's always a pleasure to work with specialists who know the inside out of the industry

Ane Miren Elorza, Communications Specialist