Forklift players anticipate improved economy

News Story
- 20 May 2010 ( #462 ) - United States
3 min read
Recovery ahead. PHOTO: SHUTTERSTOCK
Recovery ahead. PHOTO: SHUTTERSTOCK
By Roger Renstrom

A number of North American suppliers are seeing improvements in the economy, according to a Forkliftaction.com News survey.

Dealers for Clark Material Handling Co report "increased activity across all aspects of their business inclusive of parts, service and rental", says Scott Johnson, director of dealer services. "All three engines showing improved results is a great sign that there is some recovery occurring."

Johnson likes what he sees. "While two months do not make a trend, the last 60 days have been very encouraging," he says. "The trend over the last six months is also heading up."

Clark Material Handling believes that, in general, forklift demand is an indicator of the economy's direction in North America. "While it will take a few quarters of solid performance before we breathe easier, the signs are there that things are improving," Johnson says.

The North American unit of forklift attachments manufacturer Bolzoni Auramo Group also perceives continuing improvement in the economy and forklift industry.

"If you went strictly by [industry] numbers for the first quarter, you could conclude the recession is over, and we are headed back to better times," says Ronnie Keene, vice president of sales and marketing with Bolzoni Auramo Inc in Homewood, Illinois. The report of comparable first-quarter order increases for Class 1, 4 and 5 forklifts "is a great start for 2010".

Keene believes that forklift demand is an indicator of the economy's direction. "I remember specifically discussing with colleagues the sudden slow quote activity and drop in sales during the month of December 2007," he recalls. "After so many months of good quote activity and orders, not one of us thought about the prospects of the economy going into such a deep recession. The economy now appears headed up and in the right direction. I believe the forklift industry will do the same."

Keene thinks that sales of original-equipment-manufacturer national accounts can lead the industry back and constitutes "a key reason for the substantial increase in orders for the first quarter of 2010".

"The larger customers are in a better financial position to purchase and invest in needed equipment. The small end users continue to have difficulty obtaining financing, and this will affect local dealer sales well into 2010," he suggests.

Parent company Bolzoni SpA is based in Casoni di Podenzano, Italy.

Equipment converter Miretti USA of Fairfield, New Jersey is receiving more requests to supply quotations in its niche explosion-proof forklift market but, for the moment, is experiencing slow order volumes, says Ash Bansal, managing director. "We are putting in a lot of effort."

The New Jersey site markets lines of converted flame-proof and explosion-proof counterbalance electric and diesel forklifts in the western hemisphere . The forklifts comply with Class 1, Division 1 requirements for explosion-proof and flame-proof conversion technology and allow operation in chemical plants, oil refineries and other hazardous environments or where there is an explosion risk.

"We have seen signs of activity from dealers," Bansal notes. "I am optimistic."

Miretti USA is a subsidiary of Miretti SpA, based in Limbiate, Italy near Milan.

As previously reported (Forkliftaction.com News #460), the Material Handling Industry of America of Charlotte, North Carolina predicts during 2010 that US orders for materials handling equipment will increase 6% to 8.5% and US shipments will grow 1% to 2%. Both projected measurements constitute a modest boost after dramatic 2009 decreases.
Business Activity Index reveals mixed data for sector
Business Activity Index reveals mixed data for sector 3 Oct 2024 - Austin, TX, United States - 2 min read
Cybercrime, skills shortage top C-suite fears
Cybercrime, skills shortage top C-suite fears 8 Feb 2024 - Munich, Germany - 1 min read
Survey unveils logistics downturn
Survey unveils logistics downturn 23 Mar 2023 - Munich, Germany - 1 min read
Previously about:
Cascade projects modest growth for forklift market News Story - 5 Apr 2012 - Fairview, OR, United States - 2 min read
Lift Atlanta gains Clark News Story - 8 Aug 2013 - Decatur, GA, United States - 2 min read
Clark posts web feature to link customers, experts News Story - 18 Jul 2013 - Lexington, KY, United States - 1 min read
Clark gives nod to top North American parts, service managers News Story - 16 May 2013 - Lexington, KY, United States - 1 min read
Do you have materials handling news? Submit your news here

"During these 10 years, Hangcha has seen remarkable growth: revenue surged 3.6 times to ¥16.49 billion (2024), we established 18 overseas subsidiaries, pioneered industry-leading lithium forklifts and intelligent logistics solutions and significantly elevated our global brand. We deeply appreciate Forkliftaction's effective platform and unwavering support." - Kelly Xu, Marketing Specialist - Zhejiang HANGCHA Imp. & Exp. Co.,Ltd. 

Thanks for your support! Read the full testimonial & more industry messages ♥ here.

Words of support …

Undoubtedly, peer experience plays a crucially important role in our industry and it is extremely valuable for us to be part of the platform, where industry professionals, as well as end users can discuss and learn more about the materials handling world.

Alexandra Artemova, Marketing Specialist

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

"During these 10 years, Hangcha has seen remarkable growth: revenue surged 3.6 times to ¥16.49 billion (2024), we established 18 overseas subsidiaries, pioneered industry-leading lithium forklifts and intelligent logistics solutions and significantly elevated our global brand. We deeply appreciate Forkliftaction's effective platform and unwavering support." - Kelly Xu, Marketing Specialist - Zhejiang HANGCHA Imp. & Exp. Co.,Ltd. 

Thanks for your support! Read the full testimonial & more industry messages ♥ here.

PREMIUM business

Lift Technologies Inc.
Global leader - manufactures masts, carriages, sideshifters & fork positioners

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

"During these 10 years, Hangcha has seen remarkable growth: revenue surged 3.6 times to ¥16.49 billion (2024), we established 18 overseas subsidiaries, pioneered industry-leading lithium forklifts and intelligent logistics solutions and significantly elevated our global brand. We deeply appreciate Forkliftaction's effective platform and unwavering support." - Kelly Xu, Marketing Specialist - Zhejiang HANGCHA Imp. & Exp. Co.,Ltd. 

Thanks for your support! Read the full testimonial & more industry messages ♥ here.

PREMIUM business

Lift Technologies Inc.
Global leader - manufactures masts, carriages, sideshifters & fork positioners

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET