Doosan establishes new forklift business

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- 19 May 2011 ( #514 )
2 min read
Mr. Kun H Lee - Managing Director of Overseas Sales Department
Mr. Kun H Lee - Managing Director of Overseas Sales Department
Doosan is delighted to announce the formation of a new affiliate company, tentatively named Doosan Industrial Vehicle Co., Ltd.

The new business will oversee all Doosan's global forklift activities and focus on pushing Doosan to the next level, as it continues to make great strides in the materials handling market. The existing forklift management teams, dealership and sales networks currently structured within Doosan Infracore (DI) will be absorbed by the new company from 1st of July, 2011. The move effectively separates the forklift business from the construction, engines and machine tools operations and comes as the company looks to focus closely on recent successes in forklifts,including an increased market share, a growing distributor network and the expansion of the product range.

Removing some of DI's non-forklift related cost burdens and allowing the business greater independence is also expected to have a beneficial effect on the company's bottom line, with profits ploughed directly back into product research and development. Managing director of the new company, Kun H Lee, said the move would also allow the business to react quickly to market requirements.

Said Kun H Lee : "As our business has matured, we believe that the challenges we have faced have also changed. And whilst we feel our approach is one of the most flexible and responsive around,we believe that by setting up a company focused solely on materials handling, we will be able to respond even quicker."

With the new ownership structure, Doosan expects to provide more targeted investment into the new company, as well as increase efficiency and develop a stronger sense of purpose. "We have a very successful business model that has made great gains in recent years," says Kun H Lee. "Our dealer network and sales staff are second to none and we are very proud of the achievements we've made so far. This move is a testament to their hard work in growing the operation from a relatively minor business group within the Doosan Group to a global success."

The new company will turn over approximately US$ 600 million in sales and will concentrate on developing forklift and warehouse equipment products which not only offer great value and excellent productivity, but are also simple to operate and maintain.

Over 100 Doosan models are available from 1.3 to 5.0 tons, electric models and 1.5 to 18.0 tons for IC models.


Doosan Infracore Forklifts
Jung-Gu, Seoul, Korea
Tel: +82 2 3398 8632
Fax: + 82 2 3398 8619
Web: www.doosaninfracore.com/forklifts

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