Design, test, revise, repeat – May update from the Forkliftaction team

Rosie Clifford -
Forkliftaction Sparks
- 25 May 2023 ( #1129 )
3 min read

Have you noticed that some pages on Forkliftaction.com look a little different? Here’s a quick rundown on what we’ve been up to with our latest website revision…

Like taming a Rubik's Cube, we've been carefully re-designing and re-organising our home and news pages.
Like taming a Rubik's Cube, we've been carefully re-designing and re-organising our home and news pages.

 

Like a virtual community board, we pull together the industry content most relevant to your region.
Like a virtual community board, we pull together the industry content most relevant to your region.

Spotlighting regional content

We know that many of you appreciate Forkliftaction’s ability to deliver a reliable snapshot of what’s happening across the global materials handling market. 

But it’s important to us that the website holds equal value and relevance for those of you who tend to a local market as for those with global reach.

When you come to Forkliftaction, we think you should be able to see at a glance all the information that is most relevant to your local market. 

For some time now, we’ve been working towards better promoting and delineating this regional information. 

First, we created the regional news columns, then we rolled out geo-targeted advertising options across all our formats. 

Now we are excited to present you with a highly visible space on our homepage that captures and draws together the latest news, products, job alerts and industry events that are most relevant to your regional market.

Like a community noticeboard, if you will. Bringing together all the company, product, and market developments, job opportunities and trade events from your local industry. 

We hope you use this space to share your company news and opportunities with your peers. You can do that here

Making the news more accessible (searchable, browsable)

Although we are proud of all the industry content and resources we pull together on Forkliftaction, this plethora of information causes quite the headache when it comes to website design. 

We are constantly weighing up ‘How can we create a website that is uncluttered, quick to navigate and nice to browse, while still cramming in all the info we know that our audience is looking for?’

Like taming a virtual Rubik’s Cube, we’ve been carefully re-designing and re-organising our news pages.

We hope we have improved browsing and searching in the archives. That we have reduced unnecessary clutter. That you enjoy quick access to related news items now listed at the bottom of each news story. 

We’ve also done some work to make our industry blogs simpler to find and read. We have four different types all with a different emphasis and something unique to offer. They have their own designated corner on the website.

We hope you enjoy browsing these shared experiences and views from people in your industry. And, of course, our ‘Inside-the-news’ blog, your weekly insight into the topics and trends behind the news.

That’s all for now folks. After many weeks of work: mocking-up designs, arguing the benefits of a long list of seemingly small tweaks, testing for problems on our test website, revising what doesn’t work, cursing the website, then apologising to the website, we are there… and the results went live on Tuesday. As usual, we pushed the 'go' button and activated the new design, exhaled a big breath of relief, then looked around and said ‘right what’s next…’ 

The initial process is maybe surprisingly low tech. A combination of design in Word and Photoshop as well as a cut and paste of snippets from existing pages.
The initial process is maybe surprisingly low tech. A combination of design in Word and Photoshop as well as a cut and paste of snippets from existing pages.

Such is the life of a website, always changing and adapting, never static for too long. 

As usual, watch this space...

If you have feedback or ideas for future developments, reach out to the team!

Also Read:
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Allan Leibowitz
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Panel identifies supply chain challenges Forkliftaction Sparks - 15 Jun 2023 (#1132)
Informed and connected through 2023 - a letter from Ann
Ann Hofmans
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Informed and connected through 2023 - a letter from Ann Forkliftaction Sparks - 16 Feb 2023 (#1115)
For more unique stories and expert insights: read our industry blogs
Blog articles provide perspectives and opinions and therefore may contain inaccurate or incomplete information. Forkliftaction Media accepts no responsibility for errors or omissions. If you feel that significant facts are overlooked, or have a different viewpoint on a topic addressed, we invite you to open a conversation in our Discussion Forums.
Upcoming in the editorial calendar
Words of support …

Undoubtedly, peer experience plays a crucially important role in our industry and it is extremely valuable for us to be part of the platform, where industry professionals, as well as end users can discuss and learn more about the materials handling world.

Alexandra Artemova, Marketing Specialist - Rocla AGV Solutions
Upcoming industry events …
May 09-11, 2025 - Bangalore, India
October 21-23, 2025 - Panama City, Panama
July 15-17, 2025 - Hong Kong, Hong Kong
Upcoming in the editorial calendar
Words of support …

Undoubtedly, peer experience plays a crucially important role in our industry and it is extremely valuable for us to be part of the platform, where industry professionals, as well as end users can discuss and learn more about the materials handling world.

Alexandra Artemova, Marketing Specialist - Rocla AGV Solutions
Upcoming in the editorial calendar
Words of support …

Undoubtedly, peer experience plays a crucially important role in our industry and it is extremely valuable for us to be part of the platform, where industry professionals, as well as end users can discuss and learn more about the materials handling world.

Alexandra Artemova, Marketing Specialist - Rocla AGV Solutions
Upcoming industry events …
May 09-11, 2025 - Bangalore, India
October 21-23, 2025 - Panama City, Panama
July 15-17, 2025 - Hong Kong, Hong Kong