An American industrial equipment dealership has launched an unusual recruitment campaign, promising candidates the chance to become a millionaire.

Maryland-based Alliance Material Handling is an employee-owned company with an Employee Stock Ownership Plan (ESOP).

“We are thrilled to announce that Alliance Material Handling now has 25 employees who are millionaires through our ESOP program,” says Alliance Material Handling chief executive officer Tom Albero. 

“Perhaps even more exciting for us: 76 employees are well on their way to this remarkable milestone, as they boast more than USD500,000 in stock ownership.” 

The forklift and warehouse racking dealership, which has 286 full-time employees throughout the mid-Atlantic region, adopted the ESOP program in 2004.

Over the past 20 years, the company has paid out more than USD10 million in employee distributions. In addition, and in large part due to the popular program, the employee turnover rate has decreased from 58% in 2016 to 6%. 

Alliance, which has paid out more than USD2.5 million this year alone to employees, is recruiting for more than 20 positions ranging from technicians to customer care representatives.