Daewoo aims to double Chinese forklift market

News Story
- 20 Jan 2005 ( #192 ) - SEOUL, Korea, Republic Of
1 min read
A D427 diesel engine from a Daewoo forklift.
A D427 diesel engine from a Daewoo forklift.
Daewoo Heavy Industries & Machinery Ltd plans to double its forklift sales in China to 3,000 this year.

The Korea Herald reported Daewoo Heavy planned to introduce six types of diesel engine forklifts that are "strategically designed" to compete against low-cost Chinese forklifts.

The new models generate less noise and vibration, and are less costly because of their low-cost Chinese parts, Daewoo Heavy said.

"We aim to become one of the top three forklift makers in China by 2008," a company spokesman said.

The company will also intensify its marketing to cover promising sectors in China, like cement, sugar refining and milling.

It will use its regional sales network and secure local agents to bolster sales of forklifts needed for China's burgeoning manufacturing sector and large-scale infrastructure improvements.

Daewoo Heavy's export of forklifts reached USD200 million last year and growth is forecast at 11 per cent for this year.
LogiMAT records 43% increase in exhibitors from China
LogiMAT records 43% increase in exhibitors from China 3 Apr 2025 - Stuttgart, Germany - 4 min read
SOCMA produces first 50T electric forklift
SOCMA produces first 50T electric forklift 14 Nov 2024 - Fujian, China - 1 min read
Mitsubishi dealer defends diesel as new model launched
Mitsubishi dealer defends diesel as new model launched 2 May 2024 - West Midlands, United Kingdom - 1 min read
Previously about:
Doosan dealer yields to economics News Story - 26 Mar 2009 - Rome, GA, United States - 1 min read
Daewoo founder gets 10 years News Story - 1 Jun 2006 - SEOUL, Korea, Republic Of - 1 min read
Texan companies join forces News Story - 22 Dec 2005 - WACO, TX, United States - 2 min read
Do you have materials handling news? Submit your news here

Showcased in the Virtual Expo

Transparent, effective, accountable. With Forkliftaction advertising you will know exactly what to expect before the start of your next campaign.

Tell us your objectives and we’ll propose a competitively priced, brand-centred campaign with your CPM* fixed at the campaign’s start. Geo-targeted campaigns available!

For audience statistics and a concise overview of our advertising offer DOWNLOAD our Media Kit.

* CPM = Cost-Per-Thousand impressions 

Words of support …

Undoubtedly, peer experience plays a crucially important role in our industry and it is extremely valuable for us to be part of the platform, where industry professionals, as well as end users can discuss and learn more about the materials handling world.

Alexandra Artemova, Marketing Specialist - Rocla AGV Solutions

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Transparent, effective, accountable. With Forkliftaction advertising you will know exactly what to expect before the start of your next campaign.

Tell us your objectives and we’ll propose a competitively priced, brand-centred campaign with your CPM* fixed at the campaign’s start. Geo-targeted campaigns available!

For audience statistics and a concise overview of our advertising offer DOWNLOAD our Media Kit.

* CPM = Cost-Per-Thousand impressions 

PREMIUM business

GemOne
Telematics for industrial fleets. Fleet & safety management solutions: track vehicles, boost efficiency, operate safer, & avoid unexpected downtime.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

PREMIUM business

Lift Technologies Inc.
Global leader - manufactures masts, carriages, sideshifters & fork positioners

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Transparent, effective, accountable. With Forkliftaction advertising you will know exactly what to expect before the start of your next campaign.

Tell us your objectives and we’ll propose a competitively priced, brand-centred campaign with your CPM* fixed at the campaign’s start. Geo-targeted campaigns available!

For audience statistics and a concise overview of our advertising offer DOWNLOAD our Media Kit.

* CPM = Cost-Per-Thousand impressions