BYD signs Translift as dealer

News Story
- 6 Aug 2020 ( #986 ) - Redditch, United Kingdom
2 min read
Paul Berrow
Paul Berrow
BYD Forklifts (Europe) has signed Translift Bendi as a dealer for its range of lithium iron phosphate battery-powered materials handling equipment in the UK. The agreement will see Translift responsible for the sale and service of BYD solutions from its state-of-the-art West Midlands facility.

Established in 1964, Translift designs and manufactures the Bendi articulated VNA truck, part of a comprehensive range of niche warehouse products.

The agreement will see Translift marketing the growing range of BYD materials handling equipment alongside the Bendi product to customers, ranging from single-truck users up to the UK's household-name high street grocery chains.

Translift's managing director, Paul Berrow, is highly enthusiastic about the tie-up with BYD: "We see considerable synergy between the brands in areas such as lower total cost of ownership (TCO), innovative engineering and industry-leading levels of efficiency backed by a watertight warranty. Our team is highly experienced in explaining to customers the concept and benefits of equipment that are not just 'me too' products, so this is the perfect fit."

Paul Grady, BYD's country manager for UK & Ireland, who brokered the deal between BYD and Translift, says: "This is a very exciting development for BYD Forklifts in the UK, and we are looking forward to working with Paul Berrow and his team at Translift. They have considerable experience in convincing customers to think outside the box when considering ways to streamline their logistics operations, and, in this regard, BYD will sit very comfortably within their portfolio of innovative solutions. Translift is run and staffed by very professional people, all of whom are well-versed in the workings of electric materials handling equipment."

Blade Feng, BYD Europe's forklift director, concludes: "The addition of Translift to our network of UK dealers represents a real feather in the cap for BYD, and ensures our customers will enjoy exceptional support wherever they are located. At a time when customers are looking to derive the maximum efficiency from their forklift fleet whilst at the same time operating with minimal environmental impact, BYD and Translift are ideally placed to be able to help them achieve their goals."
Clark names two new US distributors
Clark names two new US distributors 22 May 2025 - Dallas, TX, United States - 1 min read
Briefs
Briefs 6 Feb 2025 - 1 min read
Clark expands into Romania
Clark expands into Romania 12 Dec 2024 - Bragadiru, Romania - 1 min read
Previously about:
BYD adds ForwardX AMRs and forklifts News Story - 25 Apr 2024 - Beijing, China - 1 min read
BYD and Cyngn plan AI forklift News Story - 22 Jun 2023 - Menlo Park, CA, United States - 1 min read
Strong forklift showing at LogiMAT News Story - 4 May 2023 - Stuttgart, Germany - 9 min read
Movers & Shakers News Story - 30 Oct 2014 - 1 min read
Irish forklift firm wins substantial order News Story - 19 Dec 2013 - Monaghan, Ireland - 2 min read
Record number of visitors at WTG event News Story - 27 Jun 2013 - Manchester, United Kingdom - 1 min read
Do you have materials handling news? Submit your news here

Showcased in the Virtual Expo

As the material handling industry moves toward electrification, Volvo Penta’s electromobility platform offers purpose-built electric drivelines and energy storage subsystems tailored to the practical needs of industrial applications. Developed by the Volvo Group, this platform builds on proven technology already in use across heavy-duty applications such as trucks and construction equipment.

Visit us at TOC Europe - Booth C24.

Words of support …

I know I can count on them. They give valuable suggestions on the campaign planning, and to publish content is as easy as abc, as they take care of the material layout and check links. This is a great support.

Annalisa Castellini, Marketing Manager - Bolzoni S.p.A.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Our new directory is your sneak peek at the innovations set to feature at CeMAT in Sydney this July. New this week:
• BALYO’s autonomous forklift range
• Robotic Automation’s MAXAGV FX08 AGV
• Hangcha’s 2.5T high-voltage lithium rough-terrain forklift
• Pride Forklifts’ ProfitMAX Narrow Aisle Reach Truck

Check them out now, and don’t miss out—contact us today for your free exhibitor listing!

PREMIUM business

Zhejiang UN Forklift Co., Ltd
Manufacturer of IC forklifts, electric forklifts and warehouse equipment.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

PREMIUM business

Yale Lift Truck Technologies
Yale offers a full line of forklifts to help customers adapt to today's demanding supply chain.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Our new directory is your sneak peek at the innovations set to feature at CeMAT in Sydney this July. New this week:
• BALYO’s autonomous forklift range
• Robotic Automation’s MAXAGV FX08 AGV
• Hangcha’s 2.5T high-voltage lithium rough-terrain forklift
• Pride Forklifts’ ProfitMAX Narrow Aisle Reach Truck

Check them out now, and don’t miss out—contact us today for your free exhibitor listing!