Briggs rebrands defence unit

News Story
- 16 Jun 2016 ( #774 ) - Cannock, United Kingdom
1 min read
Gary Clements, strategic development director at Briggs Equipment, launches Briggs Defence
Gary Clements, strategic development director at Briggs Equipment, launches Briggs Defence
In recognition of the ever-changing landscape within the defence industry, Briggs Equipment is rebranding its specialist division, Defence Logistic Support (DLS), as Briggs Defence.

Briggs Defence specialises in engineering services, asset management and equipment supply to the Ministry of Defence (MoD) and related agencies. It is a trusted partner, supporting 302 MoD sites across 16 countries, delivering a complete mechanical handling solution for defence operations.

As the defence environment has evolved, Briggs has aligned with its customer group, transitioning from a single contract delivery model to one that supports multiple contracts across both government and industry sectors.

Creating a distinctive brand not only brings clarity, but also affiliates the brand with the specialist nature of the engineering capability that Briggs Defence provides, according to Gary Clements, strategic development director at Briggs Equipment.

"Through our experience and strong relationships, we fully understand the complex and evolving needs of the defence industry.

"As we seek to develop our relationships with the MoD and related agencies, having a distinct identity will strengthen our position, enabling us to build on the success of our MoD contract and the newly awarded Protected Engineering Equipment and Dantruck contracts. We are therefore delighted to officially launch Briggs Defence."
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