Briggs buys Laois, Balloo

News Story
- 15 Apr 2021 ( #1021 ) - Dublin, Ireland
2 min read
Laois Hire Services has joined the Briggs stable
Laois Hire Services has joined the Briggs stable
Briggs Equipment has completed the acquisition of Laois Hire Services Limited, one of the Republic of Ireland's leading plant hire companies, and has also completed the purchase of the Dublin-based business Balloo Hire Limited, whose operation in the north of Ireland is already part of the Briggs Group.

These latest acquisitions further strengthen Briggs Equipment's presence within the Irish market, and will help to diversify its product and service offering in the territory to now include the hire of plant, welfare units, pumps, generators, variable message signs and the provision of traffic management solutions.

From several sites across Ireland, Laois has developed a strong reputation over 20 years for delivering high-quality plant hire services and establishing lasting relationships with a diverse customer group. Laois Hire has also provided vital services to many of Ireland's key infrastructure projects in recent years, including the development of Ireland's motorway network and the construction of the International Terminal 2 building at Dublin Airport.

The acquisition of Balloo Hire Limited further advances the strategic diversification which began with the acquisition of its sister company, Balloo Hire Centres Limited, based in Belfast, in 2019. Since being acquired, the Northern Irish business has gone from strength to strength, and by adding its sister operation, this success can now be replicated in Dublin.

These acquisitions further demonstrate the Briggs Equipment Group's long-term commitment to ongoing business development and underlines its position as the UK and Ireland's leading asset management and engineering services specialist, the company says.

Peter Jones, Briggs Equipment's group managing director, is confident that with the backing and support of the Briggs Equipment Group, the acquisitions will go from strength to strength.

"Over recent years, we have worked hard to build our presence within Ireland's materials handling sector and we've had good success in this area. These acquisitions enable us to further diversify our offering and provide a comprehensive and cohesive proposition that now includes plant hire across the entire island of Ireland.

"Despite the challenges that the Coronavirus pandemic has presented over the past year, we are committed to pushing forward with our business development and acquisition strategy. This acquisition demonstrates the robustness of our business and our ongoing commitment to strengthening our market position.

"We look forward to working closely with the teams at both Laois Hire and Balloo Hire and supporting their future growth and product expansion as part of the Briggs Equipment Group."

As wholly owned subsidiaries of Briggs, Laois Hire and Balloo Hire will continue trading under their own name and with all current operational contacts remaining in place.
Logistics index down in July, transportation costs soar
Logistics index down in July, transportation costs soar 13 Aug 2026 - Fort Collins, CO, United States - 2 min read
OshKosh makes strategic investment in robotics company
OshKosh makes strategic investment in robotics company 13 Aug 2026 - McConnellsburg, PA, United States - 1 min read
KION reports H1 revenue increase
KION reports H1 revenue increase 6 Aug 2026 - Frankfurt, Germany - 1 min read
Previously about:
Companies urge COVID caution News Story - 26 Aug 2021 - 5 min read
Pentagon Freight expands fleet News Story - 19 Aug 2021 - Dartford, United Kingdom - 2 min read
Briggs gets into Thorough Examinations News Story - 4 Mar 2021 - Cannock, United Kingdom - 1 min read
Do you have materials handling news? Submit your news here

Now you can partner with Forkliftaction to create compelling media release (advertorial) articles that drive your strategic message while engaging a niche technical audience. 

From concise product profiles to impactful case studies to pitch perfect thought-leadership content, our highly respected journalists have the skills to shape an advertorial narrative that is insightful, authoritative and industry informed.

We are incredibly excited to add copywriting to our full-service B2B advertising offer!
Please reach out for more information + pricing

Words of support …

Although our partnership with Forkliftaction is still relatively new, the experience has been thoroughly positive. The team is incredibly supportive, friendly, and responsive — making the process of advertising straightforward and effective. We’ve appreciated their proactive communication and industry insight and look forward to growing our presence further with their platform.

Nicole Rimensberger, Head of Marketing

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Now you can partner with Forkliftaction to create compelling media release (advertorial) articles that drive your strategic message while engaging a niche technical audience. 

From concise product profiles to impactful case studies to pitch perfect thought-leadership content, our highly respected journalists have the skills to shape an advertorial narrative that is insightful, authoritative and industry informed.

We are incredibly excited to add copywriting to our full-service B2B advertising offer!
Please reach out for more information + pricing

Inside The News
In this week’s Forkliftaction News, we report on Jungheinrich’s H1 financial results and the reasons it has adjusted down its EBIT forecast for the year... Continue reading

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Now you can partner with Forkliftaction to create compelling media release (advertorial) articles that drive your strategic message while engaging a niche technical audience. 

From concise product profiles to impactful case studies to pitch perfect thought-leadership content, our highly respected journalists have the skills to shape an advertorial narrative that is insightful, authoritative and industry informed.

We are incredibly excited to add copywriting to our full-service B2B advertising offer!
Please reach out for more information + pricing