Bolzoni Portugal is located in the district of Setúbal.

Bolzoni Auramo and Meyer products will be distributed in Portugal by Bolzoni Portugal Lda, a company formed by Bolzoni SpA and attachment industry members Joaquim Mafra and Luis Silva.

Mafra, 56, is the owner of Movimenta Lda, a Meyer dealer for Portugal since 2007, while Silva, 42, has been a salesman for Bolzoni Auramo SL (Spain) for the past 11 years, in charge of Bolzoni products for the Portuguese market.

Bolzoni Portugal was established on 1 July. The company is located in the district of Setúbal (30 km/90 mi. south of Lisbon), an industrial area, mainly for the automotive and paper industries. Bolzoni Portugal currently has three employees and receives office support from Movimenta Lda.

Bolzoni SpA spokeswoman Paola Baldini says the new company may expand in the future. "Depending on the economic recovery of Portugal, we are planning to increase marketshare and consequently to hire two workers, mainly for commercial support and spare parts."

The paper, beverage, white goods and recycling industries are just some of the customers the new company is targeting.

She says customers can now expect quicker response time and better sales and spare parts service. "With the merger, we can give a stronger answer to the market, mainly supporting forklift sales ... (as well as) better after-sales support, better spare parts service and stock, better sales assistance, quick answers to attachment requests based on an adequate stock either for sale (or) rental."

Baldini says there are currently no other merger plans in the pipeline for other global markets. Over the past few years, Bolzoni and Auramo have joined forces in Spain (Forkliftaction.com News #561), Italy (Forkliftaction.com News #607), France (Forkliftaction.com News #624), Germany, Switzerland and Austria (Forkliftaction.com News #657). The UK, Australia, Sweden, Russia, Turkey and the Far East also utilise this marketing strategy.