Bobby's Foods Have Their Cake And Eat It Too

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- 28 Jun 2012 ( #571 )
2 min read
Established in 1972, Bobby's Foods started from humble beginnings with only a single van delivering to local stores in and around Bromsgrove and the surrounding County of Worcestershire.

Since those early days, the business has flourished and rapidly expanded to cover all regions of England, Scotland and Wales serviced from the Head Office in Bromsgrove, 11 regional depots and over 100 salesvans. It was down to the continuing success of the business that Bobby's Foods first turned to Bendi.

"Our policy has always been to have just one truck in each regional depot" commented Julian Hill, Transport Manager for Bobby's Foods. "This presented a number of problems as we had to cater for the unloading of vehicles as well as operating in the racked warehouses, so if the outside of a depot was anything other than perfectly flat we had to operate with a three-wheel counterbalance truck which meant that we had to allow at least 3.5m for the internal warehouse aisles". Even in the depots with reach trucks it still resulted in aisle widths of over 2.5m so with ever expanding product lines and space at a premium Bobby's Foods contacted Bendi Regional Sales Director Paul Berrow.

The innovative design coupled with the maneuverability and flexibility of the Bendi three-wheel articulated trucks means that Bobby's Foods really can "have their cake and eat it too". Designed to operate safely and efficiently both outside on uneven surfaces or inside in aisles as small as 1600mm and to heights of over 12m, the Bendi trucks have been well received by Bobby's Foods according to Julian Hill. "We were a little skeptical at first but once we had visited the factory and visitor centre in Redditch we were convinced Bendi was the right option for us. We now have trucks that are designed to go outside, unload vehicles, take the products inside and load them into pallet racking in one operation"

Translift Bendi Ltd
Worcestershire - United Kingdom
Email: info@bendi.co.uk
Web: www.bendi.co.uk

Tel: +44 (0)1527 527411
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In what may prove to be a sign of things to come, Canadian materials handling equipment lithium-ion battery manufacturer, UgoWork, has announced battery assembly for some forklifts bound for the North American domestic market will now be done in the US. See the story for full details... Continue reading
Words of support …

Undoubtedly, peer experience plays a crucially important role in our industry and it is extremely valuable for us to be part of the platform, where industry professionals, as well as end users can discuss and learn more about the materials handling world.

Alexandra Artemova, Marketing Specialist
Upcoming in the editorial calendar
MANAGING MIXED FLEETS
Oct 2025
ASSET FINANCE
Nov 2025

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Upcoming in the editorial calendar
MANAGING MIXED FLEETS
Oct 2025
ASSET FINANCE
Nov 2025
Inside The News
In what may prove to be a sign of things to come, Canadian materials handling equipment lithium-ion battery manufacturer, UgoWork, has announced battery assembly for some forklifts bound for the North American domestic market will now be done in the US. See the story for full details... Continue reading
Words of support …

Undoubtedly, peer experience plays a crucially important role in our industry and it is extremely valuable for us to be part of the platform, where industry professionals, as well as end users can discuss and learn more about the materials handling world.

Alexandra Artemova, Marketing Specialist