Bela chooses Swisslog for warehouse automation

News Story
- 16 Nov 2023 ( #1154 ) - Neumünster, Germany
1 min read
The Vectura pallet stacker crane can operate at up to 50 m
The Vectura pallet stacker crane can operate at up to 50 m

German food retailer Bartels-Langness, known as Bela, selected Swisslog as the main integrator of a new automated high bay warehouse at its logistics facility in Neumünste.

The EUR13.9 million (USD14.9 million) project will include than 11,100 storage locations, three heavy duty Vectura stacker cranes for double-pallet handling and 228 m of ProMove pallet conveyor system.

It’s the first automation project in Bela’s 130-year history.

The Swisslog Vectura pallet stacker crane, which can operate at up to 50 m, will handle up to 200 pallets an hour at the Bela facility.

The new high-bay warehouse and pallet conveyor system will be controlled by Swisslog SynQ software. All activities on the system are fully automated and user intervention is only required if a problem occurs.

Swisslog head of sales for Central Europe Christopher Herweg says: “We're honoured to be selected as Bela's strategic partner for their first automation endeavour, where we can put our decades of experience in the food retail industry to use alongside our civil construction and software knowhow.”
Swisslog, the main integrator for both civil engineering and intralogistics works on the project, is set to start work on site in November 2023, and the project is scheduled for completion in June 2025.

“One of the main reasons why we chose Swisslog was the passion and professionalism of the entire team,” says Bela managing director Volker Bluhm.

“Swisslog's reputation and experience in dealing as a general contractor for both civil construction and logistics supplies has been known for decades."

DHL signs agreement for AMRs in Mexico
DHL signs agreement for AMRs in Mexico 11 Dec 2025 - Mexico City, Mexico - 1 min read
South Korean company completes automation of US auto parts factory
South Korean company completes automation of US auto parts factory 13 Nov 2025 - Gyeonggi-do, Korea, Republic Of - 2 min read
Previously about:
Swisslog launches AMR range News Story - 21 Aug 2025 - Buchs, Switzerland - 1 min read
Movers & Shakers News Story - 21 Aug 2025 - 1 min read
CeMAT exhibitors upbeat about technology News Story - 8 Aug 2024 - Melbourne, VIC, Australia - 10 min read
Do you have materials handling news? Submit your news here

PREMIUM business

Linde Material Handling
Linde Material Handling is your full-service provider. From forklifts to automation - we stand for innovation and for your performance.

Seeking Ambitious Dealers Globally. Your chance to join a leading heavy machinery brand. Exclusive territories await!

Exclusive Territories Available. Join SOCMA's leading innovation in heavy machinery. 

Partner for success. Enjoy comprehensive support and impressive profit potential.

Contact us now - +86 153 050 495 72 - www.socma-forklift.com 

Words of support …

Undoubtedly, peer experience plays a crucially important role in our industry and it is extremely valuable for us to be part of the platform, where industry professionals, as well as end users can discuss and learn more about the materials handling world.

Alexandra Artemova, Marketing Specialist

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Seeking Ambitious Dealers Globally. Your chance to join a leading heavy machinery brand. Exclusive territories await!

Exclusive Territories Available. Join SOCMA's leading innovation in heavy machinery. 

Partner for success. Enjoy comprehensive support and impressive profit potential.

Contact us now - +86 153 050 495 72 - www.socma-forklift.com 

PREMIUM business

Linde Material Handling
Linde Material Handling is your full-service provider. From forklifts to automation - we stand for innovation and for your performance.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Seeking Ambitious Dealers Globally. Your chance to join a leading heavy machinery brand. Exclusive territories await!

Exclusive Territories Available. Join SOCMA's leading innovation in heavy machinery. 

Partner for success. Enjoy comprehensive support and impressive profit potential.

Contact us now - +86 153 050 495 72 - www.socma-forklift.com 

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET