JAN. 23, 2014, MOLINE, ILL,: The American Rental Association (ARA) is pleased to announce that Baseplan Software, a developer of world-leading business management solutions for organizations that sell, service, rent and manage assets, has achieved ARA Rental Market Metrics™ certification.The ARA Rental Market Metrics
™ program provides companies in the rental industry a reliable source to calculate and report on important performance measures such as changes in rental rates and utilization.
Baseplan Software, who specialize in supplying rental software to companies in Australia and North America, have fully integrated the ARA Rental Market Metrics
™ into the heart of the Baseplan Enterprise system within 12 months of opening their first North American office.
"The certification of Baseplan is a fantastic achievement for the North American and global market places," says Christine Wehrman, ARA's CEO. "The equipment rental industry now has another software vendor that our members can trust to deliver ARA Rental Market Metrics™", states Wehrman.
According to Matthew Patrick, CEO of Baseplan North America, ARA Rental Market Metrics
™ is the "first step in our mission to become the system of choice for North American rental companies who are serious about profit"
"As a member of the ARA for the past few years, we will be exhibiting for the first time at The Rental Show in February, demonstrating our Baseplan Enterprise software with emphasis on what we do best - mobility solutions, business intelligence tools, field servicing and rental management", stated Mr Patrick.
Baseplan development staff worked closely with the ARA to gain certification in ARA Rental Market Metrics
™. "Our clients can now consistently measure their performance, equipment, revenue and profitability at the click of a button. The metrics not only enhances our Baseplan Enterprise software and offering to our clients, it also reaffirms our commitment to the North American Rental industry", explained Mr Patrick.
The integration of the ARA Rental Market Metrics
™ into
Baseplan Enterprise is a significant step forward in the advancement of Baseplan's rental software and ability for their products to report on key metrics with each business.
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