ARE YOUR DIRECT MAILINGS GETTING ENOUGH CLICKS?

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- 18 Oct 2012 ( #587 )
Direct mailings typically have a response-rate of anywhere between 0.5% and 3%. Well targeted mailings perform best.
FORKLIFTACTION'S WEEKLY NEWSLETTER HAS A RESPONSE-RATE OF 15%!
  1. OPEN-RATE 28%: the Forkliftaction newsletter recipient reads 1 in 3 newsletter editions.
  2. CLICK-THROUGH RATE (CTR) 53%: one in two readers clicks through to a web page.
  3. CLICKS ON ADVERTISING 30%: one in three clicks direct readers to advertiser pages.
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Undoubtedly, peer experience plays a crucially important role in our industry and it is extremely valuable for us to be part of the platform, where industry professionals, as well as end users can discuss and learn more about the materials handling world.

Alexandra Artemova, Marketing Specialist - Rocla AGV Solutions
Inside The News
There is simply no ignoring the push for a greener, more sustainable materials handling equipment industry as manufacturers and customers alike seek eco-friendly solutions to reduce or eliminate carbon emissions... Continue reading

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

Forkliftaction's JOB MARKET

Inside The News
There is simply no ignoring the push for a greener, more sustainable materials handling equipment industry as manufacturers and customers alike seek eco-friendly solutions to reduce or eliminate carbon emissions... Continue reading
Upcoming in the editorial calendar