ARE YOUR DIRECT MAILINGS GETTING ENOUGH CLICKS?

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- 18 Oct 2012 ( #587 )
Direct mailings typically have a response-rate of anywhere between 0.5% and 3%. Well targeted mailings perform best.
FORKLIFTACTION'S WEEKLY NEWSLETTER HAS A RESPONSE-RATE OF 15%!
  1. OPEN-RATE 28%: the Forkliftaction newsletter recipient reads 1 in 3 newsletter editions.
  2. CLICK-THROUGH RATE (CTR) 53%: one in two readers clicks through to a web page.
  3. CLICKS ON ADVERTISING 30%: one in three clicks direct readers to advertiser pages.
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Undoubtedly, peer experience plays a crucially important role in our industry and it is extremely valuable for us to be part of the platform, where industry professionals, as well as end users can discuss and learn more about the materials handling world.

Alexandra Artemova, Marketing Specialist
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