Discussion:
Is 10%-20% over list price on parts the norm?

Most all the OEM dealers in my area do this. Is this normal? Maybe I'm asking top secret information, but the poor end user pays crazy prices.
  • Posted 24 Jun 2014 07:06
  • Discussion started by mrfixit
  • New York, United States
Showing items 1 - 15 of 18 results.
TVH prices depend on the manufacturer of the truck We find Jungheinrich parts particularly controllers to be cheaper going direct to the dealer crown too but Yale/Hyster parts are generally cheaper at TVH. With TVH it also depends on how big a customer you are to what discount we get. Most parts we get next day but with TVH you pay less for at times lower quality parts so its a matter of knowing what you buy
  • Posted 3 Sep 2014 05:33
  • Modified 3 Sep 2014 05:35 by poster
  • Reply by lifter01
  • West Yorkshire, United Kingdom
Lift truck dealers have to make up the lower profit margins on equipment sales somehow.Parts markup is one of them. some seem to think if they get rid of the older more experanced techs that they can increase their profit margins by using less skilled techs that cannot fix the problem until they have changed out every easily removeable part that they can. Ihave seen it first hand and have seen some very large repair bills for what was a broken wire in a harness. I am not trying to say it is on purpose that they do it, but it sure seems strange how much some dealers can eat so many reworks.You think fork lift parts have a high markup? Try oem motorcycle parts.
  • Posted 1 Sep 2014 23:21
  • Reply by triumphrider
  • Texas, United States
One of my customers found TVH was actually more expensive & took longer to deliver then going direct to the forklift manufacturer for parts.
  • Posted 30 Aug 2014 03:32
  • Reply by Forkingabout
  • england, United Kingdom
Will stick with TVH at least not all of there parts are sub standard Chinese parts
  • Posted 30 Aug 2014 03:20
  • Reply by lifter01
  • West Yorkshire, United Kingdom
Sorry that the full mane is folangsi.
  • Posted 28 Aug 2014 19:40
  • Reply by Paul_Jack
  • Brocks, United Kingdom
looked for fls on google cant find a link seems like its too good to be true lol so will stick with TVH and Manufactures
  • Posted 28 Aug 2014 05:35
  • Reply by lifter01
  • West Yorkshire, United Kingdom
Good morning lifter01.It's called FLS
  • Posted 26 Aug 2014 17:28
  • Modified 27 Aug 2014 16:30 by poster
  • Reply by Paul_Jack
  • Brocks, United Kingdom
Hi Paul what company are we talking about?? where are the parts manufactured no offence but wouldn't really trust a supplier using a @yahoo.com email address all the suppliers i deal with apart from one have there own company email address please supply more info
  • Posted 24 Aug 2014 20:51
  • Reply by lifter01
  • West Yorkshire, United Kingdom
I know one guy who supply forklift parts in very good price and quality,you can contact him for more information gordon2601[at]yahoo.com
  • Posted 23 Aug 2014 19:04
  • Reply by Paul_Jack
  • Brocks, United Kingdom
Parts pricing in the States has evolved over the forty years I have been in the business (both Retail and in OEM environments). In Clark's prime back in the 1970's they used to use Point-Part Numbers to throw off the new After Market parts suppliers springing up. It also allowed them to use different pricing depending on the Client. In the late 1980's and early 1990's Crown used to make a big deal that they still printed a list price book for the End Users. If the local Dealer would not sell the part for the listed price in the book the factory would sell it to them direct. This campaign was targeting Raymond Clients since Raymond did not publish list prices and often charged over list.

There was a time when Dealers could & would regularly make 10-15% margins on trucks but unfortunately those times are gone with OEM's raising prices and Customers unwilling to take the increases especially and on large deals, Dealers often are only making 2-3 %.

This has forced Dealers to make margin elsewhere and the focus on the parts that lead to above list mark ups. Labor rates are also inflated along with higher first time travel charges. All necessary to stay in business these days.
Did I mention that Crown no longer offers a Published List Price book to anyone who asks but I believe the still can supply it to only a select few clients.
OEM's can make 40-125% margin on parts (but remember they must stock more to support the country's demands) Dealers 30-45% margin plus their markup of any where from 10-35% typically.
  • Posted 1 Aug 2014 02:09
  • Reply by OldTechGuy
  • Illinois, United States
In our area (Western Europe) the most of the OEM parts are sold for the list price, maybe even for a few percent less, but never for higher prices...
www.titoparts.com // www.tito.com
The question is about "list" price, not so much what price the item cost the vendor, but what the vendor's supplier suggests the part be sold at.
I know the question was in reference to OEM, but If you are using TVH as a vendor and then using their "list price", you really should be doing the math and checking to be sure you are not losing money, when I used to check, I would regularly see places where the "list price" was -less- than what $ we paid.
I usually just consider published -list- prices as a 'suggestion', and we create our own "price books" for our customer's. This is a forever ongoing process, just part of "continual improvement".
What counts most to us is 2 things, what the customer could purchase a like item from a different vendor, and [most important] what we pay for that item.
We HAVE to make a profit on -everything- in order to pay our taxes and keep the doors open.
and I would bet, as far as most OEM dealers, it is something that has to be spoken about in generalities, not specifics.
  • Posted 20 Jul 2014 23:38
  • Modified 20 Jul 2014 23:43 by poster
  • Reply by edward_t
  • South Carolina, United States
"it's not rocket surgery"
20% is cheap, you can't run a business on those margins. So you charge more to support the biz. Then you work out how much you can charge to customers. The expression here is you only s##w your friends. So if you have a regular customer you charge as much as possible. Some customers go along with this as they have want a rock bottom deal on the truck
  • Posted 20 Jul 2014 14:17
  • Reply by andrew_j
  • Florida, United States
I learn from my customers and mistakes
I was an in-house tech years ago and the price of parts from a dealer would make me swoon. I discussed this with the company rep. on one of his visits and he told me that list price would be the cheapest our company would ever pay. We were a 24/7 manufacturing facility with over 500 employees with a sizeable fleet.
  • Posted 1 Jul 2014 10:25
  • Reply by bobcat
  • New Hampshire, United States
OMG don't buy your parts in Canada,one place 100 percent
  • Posted 24 Jun 2014 23:22
  • Reply by towmotor
  • Ontario, Canada

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