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I agree with BREWSKI that there is no "Premium" forklift comparable to Rolls Royce or similar. A forklift is a tool built for a purpose.

When a forklift manufacturer claims to have a Premium product it should of course include only top quality driveline, electric and hydraulic components, be developed and tested to a very high level. But further to this you need to have a global support network, custom options, service, spare parts. Logistics and warehousing software support and automation support, in-house financing and leasing, as well as short term rental support for customers to cover short busy periods like Christmas etc.

You can have the best truck in the world, but if you don't have the support network around it, then it becomes obsolete.
  • Posted 8 Aug 2016 19:52
  • By Big_Al_flt
  • joined 19 Nov'15 - 8 messages
  • Basingstoke, United Kingdom

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Used - Sale
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Global Industry News
edition #1251 - 9 October 2025
In this week’s Forkliftaction News , hydrogen power is a theme as we report on the US marking its 10th annual National Hydrogen and Fuel Cell Day, an initiative to promote the benefits of the clean energy source... Continue reading
Upcoming in the editorial calendar
MANAGING MIXED FLEETS
Oct 2025
ASSET FINANCE
Nov 2025

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